Selling raffle tickets or giving away door prizes are great ways to draw guests to your event—whether it’s a fundraiser, auction, or social event. (Word to the wise: if you will be giving away prizes in exchange for raffle ticket purchases, make sure to check on your state’s legal guidelines regarding the matter!) Here are three tips to keep in mind when planning your next raffle.
#1 Decide on Prizes
After you’ve done the dirty work by checking on the laws surrounding raffles and auctions in your state, check a fun item off of your raffle to-do list by determining how many prizes to give away and what they’ll be. It’s typical to offer a great third prize like a restaurant gift card to several winners, a bigger prize like a weekend getaway for two to the second place winner, and a high-ticket item like a car for the grand prize. Whatever your budget, this model can be scaled up or down as needed. Consider your audience when choosing the prizes; if you’re running a primary school charity auction, some families with little ones and newborns may not be able to enjoy a weekend away for two because they can’t get away if they’re in charge of little ones, but might enjoy an afternoon at the spa instead.
#2 Keep the Odds in the Ticket-Holder’s Favor
This one is important if you really want to sell a lot of tickets! If you’re expecting a crowd of 1000 people, for example, you’ll want to make at least 15-20 prizes available to make sure the odds of winning aren’t so daunting that no one will play! Remember that not all prizes will equal the grand prize; ten $50 gift cards can make up part of that 15-20.
#3 Create a Pricing Model that Matches Your Audience
Just as you’ll consider your audience when choosing prizes, your raffle ticket pricing should also reflect where your audience is coming from. If the event is higher-end—something like a philharmonic fundraiser—you can safely assume that guests will plan on spending a little cash and can price tickets accordingly. Your raffle prices should also, of course, cover the expense far above and beyond the prizes you have to purchase (tip: try to get prizes donated!). If you’ll be selling raffle tickets at the door at a carnival or outdoor festival, keep the pricing scale lower- to mid-range to cater to a mixed audience.
We offer admission tickets with detachable stubs made especially for raffles as well as Chinese raffle tickets. Our eight themed, customizable raffle tickets give customers the option to customize up to ten lines of text on the main ticket to provide guests with all the information they need about the event including an announcement that there’s a chance for them to win a door prize. The 1.5” raffle stub—the portion attendees will hand in for the raffle—is pre-printed with three lines instructing guests to fill out their name, phone number, and email address. These designs are perfect for events that centered around an auction or prizes, though with customizable themes they are a great choice for auctions and fundraisers, as well!
Chinese raffle tickets, also known as Penny Social tickets, come in solid colors and are sold in packs of 500 sheets with 20 tickets per sheet. Event hosts can choose from eight solid colors and tickets are sequentially numbered. Prices for Chinese raffle tickets are as low as $28 for 500 tickets and ship within one to two business days, or same day if tickets are ordered by noon EST.
Check out the dynamic products at Worldwide Ticketcraft before planning your next raffle!