5 Ways to Turn Your School’s Spring Fling into a Fundraising Machine

5 Ways to Turn Your School's Spring Fling into a Fundraising MachineAre you ready for Spring Fling?

Springtime is right around the corner and with it comes everyone’s favorite Spring Fling. This seasonal get together is a fun social event celebrated by many colleges and universities consisting of a series of events organized by different student groups. Activities range from sporting events to carnivals and usually culminate with a large-scale dance at the end.

Is your school planning to celebrate an event this year? It’s the perfect opportunity to raise funds for your school or a local charity. It’s a wonderful time of festivities and a natural fit for supporting good causes and doing so is easier than you might think. Read on for my 5 ways to turn your school’s spring festivities into a fundraising machine this year.

#1: GET DONATIONS
To start, I recommend connecting with local businesses and school sponsors to collect donations. The organizations can either donate funds directly to your charity or they can provide items that will be essential to the success of your Spring Fling. For example, they could donate paper supplies, food, prizes to give away at raffles, or even a space to host the celebration.

#2: SELL TICKETS
The first place to start to raise funds internally is to sell tickets for the Spring Fling. You can choose between event wristbands and tickets with stubs to be used for a raffle later on in the day, plus they make fun keepsakes. You can also sell roll tickets both for admission and also for food, beverages, or activities at the event.

#3: PICK A THEME
This is a great chance to be creative! Everyone loves a good themed party, and this is your chance to be creative. A fun theme gives people something special to look forward to, and creates distinct memories that people will carry with them for the rest of their lives. For example, you might consider closing out the activities with a big Masquerade Ball that no one is soon to forget. When you pick a theme, you build extra excitement and sell more tickets.

#4: MARKETING IS KEY
Part of any great event is getting the word out and building a buzz. Even in these days of social media, there is nothing quite as effective as an eye-catching poster. An ideal poster size is 12 X 18 and with Design It Yourself poster options easily available online, you can customize each poster to include the name and date of the event, along with the day’s activities and the goal amount that you are trying to raise for your school. Posters inviting students and the community to the big event can be hung all over the campus and in local shops. Spread the word!

#5: SILENT AUCTIONS AND RAFFLES
Both silent auctions and raffles are excellent ways to fundraise and I highly recommend that you choose to run one as part of your Spring Fling. Whether you choose to host a silent auction or a raffle is worth consideration; each has its own unique benefits. Silent auctions are great for big-ticket items that are popular enough that they could trigger a bidding war while raffles are great because almost everyone can afford to purchase a raffle ticket or two. Both of these activities will equal big bucks for your charity at the end of the event. For your silent auction, you’ll need bid slips to help the event to run smoothly, while for raffles there are a variety of ticket styles to choose from. You can also combine the idea of a silent auction and a raffle by holding a Chinese Raffle. Learn more about how to run a Chinese Raffle here.

You can also use the ticket stubs from your silent auction or raffle to collect names, emails, and phone numbers to add to your mailing list.

Spring events like the Spring Fling are some of the biggest highlights of the year. When you combine the excitement of your event with fundraising efforts, not only does everyone have an incredible, memorable time that they’ll remember for the rest of their lives, but you also generate funds to go to a great cause.

How does your school celebrate Spring Fling?

Beer Festivals Around the World

Beer Festivals Around the World“They who drink beer will think beer. “
~Washington Irving

Who doesn’t love a cold beer on a hot day? …Or on a cold day, for that matter?

Beer is loved the world over. In most places around the world, you’ll find local beer and local traditions around brewing, drinking, and celebrating.

You might wonder, who drinks the most beer and who throws the best beer festival? Though the research is from 2012, you might find this List of countries by beer consumption per capita to be interesting. I might have guessed Germany because of the infamy of Oktoberfest but apparently the Czechs particularly love a good beer, hitting the top of the list!

There are hundreds of beer festivals that take place around the globe. Whether you’re looking for a beer festival in your own backyard, or you’d like to travel to find the best beer festival, there is no shortage of events to choose from. You can visit the Beer Festivals Calendar for a very comprehensive list of events near and far.

The popularity of beer isn’t new, but there’s been a resurging interest in beer with the exponential growth of craft breweries popping up across the United States and around the world. If you’re looking to attend a terrific beer festival, here are just a few to choose from.

Oktoberfest 

There are few events so famous as Oktoberfest. It’s one of the strongest associations with Germany and it’s the world’s largest celebration of beer. It runs not just for a weekend, and even for a week. Oktoberfest is 16 days long! If you’re looking for beer excitement at the end of September, head to Munich along with six million of your soon-to-be closest friends for the annual beerstravaganza.

Slunce ve Skle –

With the Czechs being some of the biggest beer drinkers per capita in the world, you know that they have to have a great festival. Slunce ve Skle translates to Sun in a Glass—quite a lovely description of beer, don’t you think?

Great British Beer Festival 

The largest beer festival in England with over 60,000 patrons and 100+ breweries, it’s worth the trip to London for this event. This is a country with a strong pub culture and a festive spirit. Cheers!

Belgian Beer Weekend 

Belgium is certainly known for its beer. Visit Brussels for their Belgian Beer Weekend and experience some of the best of what this country has to offer. The location is charming at La Grande-Place and worth the visit even without the festival.

Qingdao International Beer Festival

The largest beer festival in Asia, some call this event Asia’s Oktoberfest. Much like Oktoberfest in Munich, this festival is 16 days and features international breweries as well as their own Chinese Masters of beer making.

Great Australasian Beer SpecTAPular 

When you think of Australia, you surely think of summer and all that goes with it. That certainly includes drinking great beer on a hot day, and this Sydney beer festival delivers. This large two-day craft beer festival features over one hundred beers that are unique to the event and breweries from around the world.

Keyaki Hiroba Spring Beer Festival 

The Europeans aren’t the only ones who love their beer. The Japanese are connoisseurs of good beer. They have mainstream beers like Sapporo and Kirin Ichiban but they also have wonderful microbreweries that many of us have never heard of. If you can make your way to Japan, put this festival on your radar.

Great American Beer Fest

For an event closer to home, visit Denver for sudsy celebration of beer in your own backyard. This event includes the big reveal of the winners for breweries and brewpubs of the year—very exciting!

Attending these events couldn’t be more fun, and that’s thanks to a lot of organizing that takes place behind the scenes. Large-scale beer festivals like these operate smoothly through careful planning, security, and taking safety precautions. Many festivals to choose to order their tickets and posters from Worldwide Ticketcraft with their professional tickets, convenient ordering, and quick order turn around time. Event planners for Beer Festivals make great use of Beer Festival Wristbands, Beer Festival Tickets with Security Features, General Admission Beer Tickets with choice of Vertical or Horizontal layout, Design It Yourself 12 X 18 Beer Festival Posters, and of course never forget the Beer Roll Tickets for patrons to purchase their pints!

Have you attended one of these beer festivals? Do you have another favorite festival? Tell us about it in the comments below.

Who Doesn’t Love Food, Drinks, and a Good Raffle?

Who Doesn’t Love Food, Drinks, and a Good RaffleIf you’re holding a food and drink event and you haven’t made a raffle part of the plan yet, you should! Raffles are the leading method of raising money for good causes across the United States and around the world.

A raffle is the perfect match for your Craft Beer Festival, Wine Tasting Event, Pancake Breakfast, Spaghetti Dinner, Food Bank, or Food Truck Rally. When people attend events of these kinds, they are engaged and active participants who are invested in being part of the action. People bring money to spend on all of the wonderful food and drinks so it’s not a stretch for them to extend their spending to buy some raffle tickets. Make it clear that the proceeds from the ticket sales are going to support a good cause. When people connect such an easy, fun purchase with a non-profit cause, their generosity increases.

Along with arranging security and applying for your liquor permit, be sure to double check the raffle and charitable lottery rules for your area. Once you’ve cleared the rules, you can get started on holding a successful raffle! The steps are simple:

#1: Obtain Prizes
Source appealing items to use as prizes for your raffle. If you can solicit donations from local businesses and organizations, this is a great way to get the ball rolling for your prizes. Aim for 2-3 prizes; a first prize and one or two runner up prizes.

#2: Order your Tickets
Preparing your raffle tickets has never been easier than with the modern convenience of today’s online ticket ordering. You can order your tickets, have them shipped, and have them in your hands within just a few days. There are Raffle Roll Tickets, Full Color Raffle Tickets, and Raffle Tickets On A Budget. You can choose from existing themes including Wine, Pancake Breakfast, and Spaghetti Dinner o design your own tickets in full color with DIY raffle tickets from Worldwide Ticketcraft.

#3: Set your Ticket Prices
It’s great if your prizes are large and appealing enough that you can sell tickets for at least $5 each. You can also offer groups of of tickets for packaged pricing like 1 ticket for $5 and 3 tickets for $12. This is always a great way to sell more tickets! For more moderately priced tickets, try 1 for $3, 2 for $5, 4 for $10, and 10 for $20.

#4: Prepare your Space, Volunteers & Staff
Make sure that you have a clearly marked place to buy tickets, and also have staff or volunteers situated throughout your event to sell tickets so that the raffle is visible and front of mine. Prep your team with easy to remember scripts that they feel comfortable speaking repeatedly throughout the event, including information about how great the prizes are and what a good cause the raffle is supporting.

#5: Sell the Tickets
Set yourself up to not only accept cash, but also credit cards. You can pick up a Square reader or a similar app so that there’s no reason for someone to pass up the chance to buy a ticket. When selling, your staff should never be pushy, but very friendly and encouraging. The more excited that your team feels about both the prizes and the cause, the more they’ll be able to influence your participants to buy more raffle tickets.

Purchasing raffle tickets is a natural extension of enjoying the food and drink on offer at your event. It’s a great way to fundraise, and a great way to leverage the spirit of your festivities to help achieve your fundraising goals. With the right enthusiasm and planning, your food and beverage fans may just enjoy the thrill of the raffle as much as the chow they’re enjoying. Bon appetite!

Celebrate the Seasons with Holiday-Themed Raffles

Celebrate the Seasons with Holiday-Themed RafflesWhether it’s summer, autumn, winter, or spring, every season has at least one holiday to celebrate. There’s the 4th of July in the summer, Halloween and Thanksgiving in the fall, Christmas, New Year’s, Mardi Gras and Valentine’s Day in the winter, and St. Patrick’s Day, Mother’s Day, and Father’s Day in the spring. If you’re raising money for a good cause, each holiday has its own associations and invites fun ways to put a spin on your holiday raffle.

In fact, raffles are the leading way to fundraise, and for good reason. They’re straightforward to run and easy and accessible for people to participate in. Who doesn’t love the possibility of winning a prize, especially when the funds will go towards a good cause? When you leverage a holiday theme, your raffle will become all the more fun and profitable. Raffles are an excellent way to reach your fundraising goals.

Start by sourcing appealing items for your raffle prizes, and the more that they fit with your overall theme, the better. Ideally you’ll be able to solicit donations of these items from local businesses and organizations, but you can also buy reasonably priced goodies for prizes. For Valentine’s Day your prizes might be romantic in nature, or for St. Patrick’s Day something green might be in order. A Halloween theme might include scary movies and candy, and everyone likes a Christmas theme in the spirit of Santa. It’s great to raffle off 2-3 prizes; a first prize and one or two runner up prizes.

Once you have your prizes, you can start to sell tickets. What better way to set the mood for your holiday themed raffle than with decorative themed tickets? Particularly if you’re selling raffle tickets as part of a larger holiday event, Worldwide Ticketcraft offers customizable raffle tickets with attractive, full color holiday themes to choose from. There are fun New Orleans Mardi Gras themes, lucky leprechaun St. Patrick’s Day tickets, and spooky Halloween tickets, etc. Having professional, attractive tickets will help put everyone in the mood for the holiday and will inspire them to participate generously in the raffle.

Raffles are a fun way to fundraise, and a great way to leverage the spirit of the holiday. Raffles generate more revenue than soliciting donations or any other form of fundraising. Always make it very clear that the proceeds from the ticket sales will be going to support a good cause. When people connect your festive and fun raffle with a good cause, you will have better results.

With a holiday to celebrate, appealing themed prizes, and the enthusiasm of your volunteers, your raffle is sure to be a success. Embrace the spirit of the holiday and everyone will feel generous and have a fun time in the process.

How to Fundraise with Raffle Tickets at your Next Sporting Event

How to Fundraise with Raffle Tickets at your Next Sporting EventDid you know that raffles are the leading method of raising money at sporting events?

No matter what good cause you’re fundraising for, raffles are an excellent way to reach your goals. Studies show that raffles (also known as “charitable lotteries”) generate more revenue than soliciting donations, and even more than 50/50 draws and auctions or silent auctions.

Whether your holding a raffle at a golf tournamentbaseball, soccer, or football game, raffles work perfectly at any sporting event. There’s just something about a raffle, particularly at a sporting event, that encourages a participatory spirit. They’re a fun way to fundraise, and a great way to leverage the spirit of sportsmanship to meet your non-profit revenue goals.

It’s important to double check that raffles and charitable lotteries are legal for non-profits in your area. Once you’ve cleared the rules, you can start to source appealing items for the raffle. Ideally you’ll be able to solicit donations of these items from local businesses and organizations, or otherwise you can buy reasonably priced items to raffle off. It’s great to raffle off 2-3 prizes; a first prize and one or two runner up prizes.

It’s great if your prizes are large and appealing enough that you can sell tickets for at least $5 each, or groups of tickets for packaged pricing like 1 for $5 and 3 for $12. If that pricing is too steep for your audience, you can try 1 for $3, 2 for $5, 4 for $10, and 10 for $20. Make it easy for someone to decide to spend more money and buy more tickets with nice round bill amounts like $20.

At sporting events, people bring money to spend on food, drinks, and merchandise. It’s not a stretch for them to spend money on your raffle tickets. Make it clear that the proceeds from the ticket sales are going to support a good cause. When people connect such an easy, fun purchase with a non-profit cause, their generosity increases.

Set yourself up to not only accept cash, but also credit cards. You can pick up a Square reader or a similar app so that there’s no reason for someone to pass up the chance to buy a ticket.

Make sure that you have enough staff or volunteers situated throughout the stadium or sporting event location so that they’re visible and front of mind. Have your crew both circulating as well as in fixed locations. Prep your team with sales skills including easy to remember scripts that they feel comfortable speaking repeatedly throughout the event. They shouldn’t be pushy, but they should be friendly and encouraging. The more excited that your team selling feels about both the prizes and the cause, the more they’ll be able to influence your buyers.

When you approach your fundraiser with enthusiasm, have appealing prizes, and have a well-trained, friendly team selling tickets, your raffle is sure to be a great success. With the right planning in advance, your sports fans might just feel as excited about the raffle as they do about the game!

How to Make Child Safety a Priority at your Event

How to Make Child Safety a Priority at your EventAre you looking for great ways to keep children safe at your upcoming event? We love to attend events that are aimed at children, or make it welcoming and safe for parents to bring their kids along. It’s especially great to see all of the new and creative ways that special events and festivals are making events more safe and inclusive for children.

If you’re planning an event that admits minors, you want people to enter the event feeling like it was well thought out by including safety for children in the planning process.

Of course we all hope for a best-case scenario, but the reality is that part of good planning is to have a system in place for the worst-case scenario and to create a Major Incident/Safety Plan. Here are some things to keep in mind and plan for.

Identify the Worst Case Scenarios

While it’s not the most fun part of the creative process, it’s critical to imagine and identify all of the possible risks and hazards that could arise at your event. Events vary in size, nature, and type. However, all events can benefit from pre-event assessment and monitoring of risks so that you can set up the right controls for any situation that could arise. Hold a brainstorming session in advance to consider all of the possibilities.

The most common two incidents are as follows:

  1. Children Being Separated from their Parents

The most common a situation that inevitably arises at events with children is that they become separated from their parent or guardian. This is a common issue, but one that you can prepare for.

Risk: The potential of children being separated from their parents.

Safeguard: We have a great new way to minimize the risks of a child separation. We offer an Adult/Child Security Pack of Wristbands. The wristband for the child has the same number as the adult which can help with tracking and verification should your child become lost. When you order the wristbands online, you can also customize the band so that it includes the name and date of the event. Upon arrival at the event, the adult receives a wristband that matches that of the child. Exiting is monitored with the numbers of the wristbands being checked for matching to make sure that the children are exiting with the right adult. Nothing will ruin an event more quickly than a child going missing, however these wristbands and checking procedures safeguard against that possibility.

You should also implement a plan to reunite the children during the event if they are separated. It’s important that staff and volunteers are easily identified so that if a child does become separated from their guardian, they can easily identify who is in charge. If there is a PA system, an announcement can be made calling out to the parent so that they can be reunited with their child. Create a clearly identifiable checkpoint that can be used as a meeting place.

  1. Child Injury

Let’s face it; children are easily excitable and often get hurt, particularly when they get tired. However, child injury is not that different from adult injury and is something you should prepare for anyways.

Risk: Child (or adult) injury.

Safeguard: Create a reaction plan. Make sure that you have First Aid provisions onsite, and someone knowledgeable who will take responsibility for First Aid? For larger events, consider having an ambulance onsite, or medical staff.

Do a risk assessment to identify the potential hazards related to your specific location. Is there anything you can do to eliminate those risks in advance? For example, in thinking about children, are there any sharp objects at child level? Are there any apparatus’ that could be knocked over? Try to assess and eliminate as many potential hazards before any injury occurs.

In the worst-case scenario, what provision needs to be made for emergency services? What will be the procedure for summoning assistance? Where would an ambulance park? How would emergency services get into and out of the site?

When it comes to kids, we all care about safety. Rather than dwelling on the negative things that could happen, you can feel proud and secure knowing that you have a plan in place that will minimize the potential risks. If you’re lucky, the planning won’t have been necessary but you can rest easy knowing that you’ve implemented the necessary steps to keep your event kid-friendly, happy, and safe.

7 Easy Steps to Make your Chinese Raffle a Hit!

Chinese Raffle TicketsChinese Raffles are a terrific way to fundraise for your charity, school, club, church, or community organization. When you know how to run one of these raffles, you have the potential to raise a lot of money for your cause. They’re one of the most dynamic ways to organize a raffle, and they’re a lot of fun for participants. More fun can equal more lucrative fundraising results, which creates a definite win:win situation for organizers and participants alike.

What is a Chinese Raffle?

Many people also refer to this type of raffle as a Chinese auction, basket auction, penny (or nickel, or quarter) auction. It’s a fundraising event in which participants purchase small tickets that they can submit to win a variety of prizes.

How does a Chinese Raffle work?

The basic concept has two parts: the “auction” phase and the “raffle” phase. The raffle organizers seek out donations for prizes for the auction. At the time of the event, the prizes are put on display on tables for guests to peruse. In front of each prize is a designated basket, bowl, box, or some sort of vessel to hold the tickets for each prize.

The Auction Phase

During the auction phase, participants purchase sheets of tickets and each ticket is used as a “bid” for a chance to win the items of their choosing. They place however many tickets they would like in the baskets that correspond with the prizes they would like to try to win. This is fun for participants because they have a lot of choice in how they can spend their tickets. Participants may increase their chance of winning by bidding more tickets on one specific item. If someone really wants to win one particular prize, they might put most or all of their tickets in that lot to try to win that prize, or they could spread their tickets out among all of the prizes.

The Raffle Phase

At the conclusion of bidding, a raffle is held to draw the winners. The raffle stage is really like a series of raffles. One winning ticket is drawn for each raffle item. The more tickets a person deposits into each basket, the higher their chance will be to win the item. Participants who bought a lot of tickets and bid on several items might win many times. It can be fun to create a ceremony for the draw and to make the announcements publicly, or you can contact the winners after the event if they’re no longer present.

Part of the draw for a Chinese Raffle is that ticket costs are quite low per ticket and, if you’ve been able to round up desirable prizes, lucky winners can get a great deal. The more desirable your prizes, the more heated the bidding will become. It’s an amusing and fruitful process!

What You Need to Run a Chinese Auction

  • Volunteers
    • To round up prizes
    • To promote the event
    • To sell tickets
    • To help set up and run the event
  • Baskets, bowls, boxes, or a similar vessel to collect the tickets for each prize
  • Raffle prizes, donated from sponsors and generous donors
  • Raffle tickets, like our 25 chip and the 20 chip DIY Chinese Auction/Raffle Tickets. Order 100 minimum tickets that can be customized with your logo or image.

Optional:

  • You can also sell tickets for an entrance fee with a door prize, particularly if your event will include other entertainment or attractions.

Step 1 – Recruit Volunteers

About 4-6 volunteers are ideal, or more if you plan to hold a very large event.

Step 2 – Seek Out Prize Donations

Have your volunteers reach out to their networks to request prizes for the auction. Prizes might come from members of the organization in question, local businesses, supporters, friends and family members. Consider offering businesses and organizations advertising space in your event program if you have one, or list their sponsorship on your website and on social media. Prizes might be physical prizes, or gift certificates for different kinds of experiences.

Popular items include spa packages, wine tours, entertainment tickets, restaurant certificates, vacation travel deals, consumer electronics items, and wine is always popular.

Also request contributions for refreshments that you can offer at your event as part of the incentive for having people attend. If you’re charging an admission price, include a snack and beverage in the cost of the ticket, or you could offer a cash snack bar. Reach out to a local caterer to see if they might discount their services or an ‘in kind’ donation of sponsorship in the form of food.

Plan to print programs for the event that include recognition and thanks to sponsors, donors, and volunteers. You can also sell advertising spots in the program, and be sure to include a list of items being auctioned to entice participants and excite them about the bidding process.

Step 3 – Promote your Event

This is, perhaps, the most important step in the process. The success of your event will depend on the number of people in attendance and the quantity of tickets that they purchase. Advertise your event on social media, on your website if you have one, on community boards, and with posters (link) in your community. Check your area for free or inexpensive event calendars that you can post in. Make sure to get your entire volunteer team on board so that they can help to promote the event with their networks and build interest and excitement for the cause.

Step 4 – Prepare the Prizes

Arrange large prizes on display alone and group smaller donations into prize baskets. Bundling items together can create additional appeal for those prizes and often raises more money than a small item would individually.

Assign a number to each prize and consider providing a sheet with a description to display with each prize. Prepare a small bowl, box, or basket to go with the prize that will hold the raffle tickets for that item and include the appropriate corresponding number. A brown paper bag can also work well.

Step 5 — Prepare the Tickets

Prepare your ticket bundles in advance and price your tickets in bundles of 25, 50, or 100 tickets. Have a cash float on hand and try to set out easy prices that will allow for quick sales.

Step 6 – Running the Event

Prepare a ticket table at the door to sell the raffle tickets.

If your event will include an admission ticket, you can sell and collect this too. If you sell an admission ticket, use the stubs to conduct a draw for a door prize.

Allow attendees plenty of time to buy their tickets, evaluate the prizes, and place their bids. Depending on the nature of your event, you might allow an hour, or the bidding might go on all day if the raffle is part of a larger festival.

Step 7 – Award the Prizes

When the time comes to conduct the draw, shake up the tickets in each basket, box, or bag and draw one ticket out of each. If you plan to conduct live announcements, this can be a very exciting and fun time for attendees to witness the draw and cheer on the winners. If you’re also awarding door prizes, pause part way through the Chinese Raffle to draw for the door prize, then resume drawing the prizes.

Follow these 7 steps for your next Chinese raffle and your fundraiser is sure to be a success. The more prizes that you’re able to collect, and the more people that you have in attendance creates a recipe for financial success for your cause. Best of luck, and don’t hesitate to contact us if you have any questions.

Showing Veterans Our Appreciation with Veteran Event Tickets

Showing Veterans Our Appreciation with Veteran Event Tickets 1

There is a very worthy movement continuing to sweep our nation, and that is the appreciation of our veterans. It’s not a new movement, but the ways in which we recognize our veterans is growing. Appreciation can come in many different forms, and for event organizers, offering veteran tickets for your next event is worth consideration.

Take VetTix (link) , the Veteran Tickets Foundation. Their program has been created to provide free and discounted tickets to those currently serving and to veterans of all branches of the US military.

It’s all about giving something back to these brave people who have given something so important to us. The program makes tickets available not only to veterans but also to family members of troops killed in action. There are veteran tickets that are offered for large events like concerts, performing arts, and sporting events, and also for smaller events like family activities.

If you’re an event organizer, consider offering some form of veteran tickets. You could offer a discount to veterans, but what a wonderful gesture it would be to create a pool of tickets available free of charge to our veterans and their families. If you have extra tickets or seats available anyways, then why not fill those seats with veterans? Not only would such a donation be noble and generous of you, but your other patrons will appreciate that you’re making such a worthwhile gesture.

At the time of this article, 1,582,566 event tickets have been given out by the Veteran Ticket Foundation to our military, veterans, and their families in all 50 States and Washington, DC to our Military, Veterans and their families.

Offering veteran tickets really adds a lot of value to these people’s lives. The burdens of war carry both physical and mental weight that can stay with veterans for their entire lives. By donating tickets, we’re giving veterans a way to strengthen their family bonds and also an encouraging way for them to stay engaged with their community. Attending events provides a form of entertainment for them that can go a long way to reduce the stress of a very intense livelihood. It’s a wonderful gift.

If you’re an event organizer, consider donating event tickets to the Foundation. It’s a wonderful way to acknowledge our veterans.

How the Experience of Attending Live Events is Changing

How the Experience of Attending Live Events is Changing 2

Event Marketers: The Experience of Attending Live Events is Changing. Are You Changing Too?

The excitement and thrill of attending a live event certainly isn’t a new concept. The earliest amphitheaters were those of ancient Rome, built in the 1st century BC. However, trends change. Where once the masses converged to watch chariot races, now audiences congregate to sing along with Taylor Swift. Over the course of more than two thousand years, it’s natural that the subject matter would have changed so dramatically, but until recently, the experience of attending an event hadn’t actually altered all that much.

Enter the internet and the new “social age” of connectivity. Everything is changing.

Much like in olden days, people still have performers or teams that they seek out, root for, and celebrate. Where once it may have been a gladiator, now it might be a favorite baseball team, but it’s the way that people now source their events and tickets that’s changing so dramatically.

Millennials and the “New” Consumer

The millennials, defined as people born between 1977 and 2000, make up 25-33% of the US population, are really shaking up the industry. Brands need to understand millennials and work to create an experience with them rather than just trying to sell to them. It’s a shift that’s completely reshaping the event and ticketing industry.

There are evolving implications as to how the behavior of this large segment of the consumer population is transforming the experience of live events, both before the event takes place, during the event itself, and also after attending the event.

How do Millennials Choose? 

The way that people shop around for events has created a new, more competitive world in the ticket market. When choosing what event to attend, it’s not only about “who’s playing”. Millennials want to check the ‘buzz’ and will read reviews, articles, blog posts, related hashtags on Twitter and other platforms to gauge public opinion.

This demographic equates value with experience. They are invested in shopping around to compare prices to get the best value for the experience. They are less loyal to individual brands and ticket sources and are more driven by price and value comparison. To establish loyalty, marketers need to continue to offer the most proven value to their customers.

How do Millennials Experience?

These days, attending an event and enjoying it in the moment isn’t enough. Technology is changing the way that people experience live events. Social media tools and apps are being used to heighten and amplify those live moments in new ways. From selfies on Instagram, to live tweeting, to the new Periscope live video streaming app, millennials exalt in sharing the experience as it unfolds. After the event, that experience is further augmented by additional social media status updates, blogging, and online reviewing.

Live events create experiences that shape some of our fondest memories. The new evolution of consumers want to capture and amplify those experiences. Recognizing that this new behavior has and is continuing to change the industry is an important shift that event marketers need to recognize. The influence of millennials is reshaping the overall consumer market into a new type of audience. Successful event marketers are investigating ways to adapt alongside these new audiences. What new marketing channels work, and what old techniques should be set aside? Have you witnessed any new, clever marketing ideas that are incorporating the changes in the industry?

Deciding Between Tickets vs. Wristbands for your Event

Deciding Between Tickets vs. Wristbands for your Event

When you plan an event there are a lot of decisions to be made. One of the top priorities should be how to best manage the ticketing and admission process. To ensure that the operations run smoothly first you want to decide if your event will require tickets, wristbands, or a combination of both. So you ask yourself; How will tickets and/or wristbands work best for your event?

The use of tickets and wristbands can be different or similar depending on the type of event you are organizing. Let’s start with discovering the options available.

General Admission Event
When it comes to general admission tickets and wristbands, guests are admitted when they present their ticket and then choose any seat at their leisure. General admission wristbands can also be used for non-seated events like a lawn concert or dance performance.

Reserved Seating Event
Some venues have seats with assigned numbers that are also clearly marked on the ticket. When you receive a reserved ticket for admission it is your guide to finding a match of the same section, row and seat as listed on your ticket. Some venues prefer wristbands to signify particular admission or access to a portion of your event. For example, a blue wristband might signify VIP status so that someone can gain access to a special VIP room, backstage, access to a buffet, or a late night party after the show.

How to Choose
In many cases, you might choose to have tickets AND wristbands as they serve different purposes for the same event. Attendees purchase tickets in advance, then upon arrival trade their ticket for a wristband to confirm their entry to parts (or all) of your event.

Consider the type of event that you’re running. Many events for sports (like high school football, soccer games, baseball, etc.) and performances (dance, symphonic band, chorus, theater) concerts, and many conferences are general admission events where first come is first served when it comes to seating. However, there might be a pre-show or post-show event in another area where guests would need to have a wristband for admission.

While deciding on tickets and wristbands, here are five questions to ask yourself to determine whether tickets or wristbands will work best for your situation.