A New Year, a New Blog

a-new-year-a-new-blogWith the start of a new year always come changes big and small, and for us it’s time for a pretty big change. Long-time followers of EventD8 will know that we’re the event planning resource branch of Worldwide Ticketcraft. EventD8 has been a valuable source of information and ideas for event planners, but it’s time for something new. With great excitement for what’s to come, we’re announcing the end of the EventD8 blog, and the beginning of a new event planning blog on the Worldwide Ticketcraft website.

Fear not! If you love the ideas, news, articles, and other content you currently get on the EventD8 website, it’s easy to switch over to our new blog. If you want to continue receiving our news without interruption, all you have to do is subscribe to the new blog, here. You can also subscribe to the news feed here.

It’s always a little bittersweet saying goodbye to a venture you’ve poured your efforts into for many years, but when you’re moving on to bigger and better things, it’s for the best. All of us here at EventD8 are looking forward to spreading our wings at the new Worldwide Ticketcraft blog, and providing even more helpful articles and event planning ideas for you in the years to come!

EventD8 has fulfilled its purpose, and the business has grown beyond it. Consolidating our branding under the Worldwide Ticketcraft banner will offer all sorts of new opportunities. It will also allow us to bring you a more cohesive and easy-to-navigate online experience. Once we’ve switched over to the new blog, you’ll get a smoother, more polished reading experience. So, don’t forget to opt in to receive our event planning news at our new blog.

From all of us here at EventD8, thank you for reading, and have a happy and successful 2017!

 

(Fund)Raise Awareness with Pink Ribbon Products

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You probably know a breast cancer survivor. Around a quarter of a million women in the United States are diagnosed with breast cancer each year, so it is a very common cause to fundraise for, and a very worthy one. Next month, October, is Breast Cancer Awareness Month, and the perfect time to kick your fundraising efforts into high gear. In a previous article, we talked about 7 Ways to Fundraise for Breast Cancer Awareness All Year Long, and today we’d like to share one of our new admissions product lines in an effort to promote awareness.

Introducing the Pink Ribbon Awareness line: admission tickets, raffle tickets, posters, and wristbands all featuring a pink ribbon motif and color scheme. The pink ribbon symbolizes hope, and the importance of research and treatment for breast cancer sufferers. It is instantly recognizable and brings together entire communities of breast cancer survivors, fighters, and their supportive friends and family. So when you’re planning a fundraising event for breast cancer awareness, the pink ribbon is a perfect design theme, and is now available on some of our most popular customizable products.

Some key features you’ll find for these pink ribbon products include:

  • Customizable text. Have your admissions products tailored to your event.
  • Logo upload option. Is your organization putting on a fundraiser? Get recognition by adding your logo to admission products, so your guests know just how committed you are to the cause.
  • Sequential numbering. For admissions and raffles, this feature makes staying organized and tracking sales a breeze.
  • High quality materials. Have your admissions products look and feel professional in every way. Tickets make great souvenirs of the event for attendees!
  • Fast shipping. All of the pink ribbon products ship within 5 business days or less! Quick delivery to anywhere in the US, or internationally.
  • Upload your own image. Don’t want to use our pink ribbon designs? You can design your own art and backgrounds, and upload them for completely DIY printing.

We’re really excited about fundraising for breast cancer awareness this October, and hope you’ll join us in fighting for a great cause. Worldwide Ticketcraft is the best place to find all your fundraiser event products, and our new Pink Ribbon Awareness line is ready for action. As a community we can beat cancer by raising funds to further research, support those currently affected by the illness, and boost awareness for women everywhere.

Up Your Admissions Game with The Ticket Wallet

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Today we’d like to share a secret from working in the events business for so long: the single best way to create a positive first impression for your event is to deliver admissions items like tickets in the perfect package. A ticket, pass, or badge is the very first way your guests engage with an event, so it should reflect the experience you want attendees to have. As an organizer, you need to be thinking about how to package your tickets to create that positive association with your event, and extend your branding to the materials guests see first. Our favorite solution at Worldwide Ticketcraft is the fully customizable Ticket Wallet.

When they are beautiful, functional, and packaged in a way that is organized and attractive, tickets become more than the simple pieces of cardstock or plastic they start out as. Admissions products act like ambassadors for your event, being the first tangible piece of an experience that you want them to remember. The best tickets can also become souvenirs, to be held onto as a link to the good memories guests will associate with your event. Using a product like the Ticket Wallet allows you to extend your event branding, provide information to guests, and get them excited for the occasion while also staying organized for it. We’ve listed some of the major benefits of ticket wallets below:

  • Storage and organization. Whether hanging onto multiple tickets for the entire family when attending a performance or sporting event, or trying to keep many tickets for a multi-day conference or convention together, the ticket wallet provides the perfect storage option. Easier to carry and locate than a stack of tickets, this deceptively simple product helps keep lost tickets to a minimum and keeps your event running smoothly.
  • Easier mailing. With customizable dimensions, a ticket wallet can be made to fit the size of envelope you send tickets in by mail. The durable cardstock helps prevent tickets being folded, crumpled, or otherwise damaged in the mail.
  • Consistent event branding. If admissions products are the first thing your guests see about your event, you want them to be wowed! An attractively designed ticket wallet with your logo, promotional photos, and color scheme gets people excited to attend.
  • Providing key information. Especially good for longer events or events with multiple components, a ticket wallet can be printed with key contact info, a basic schedule, a map, or any other vital pieces of information your attendees may need. Because they’ll likely have the wallet on hand throughout the event, it’s a perfect place for commonly referenced information to be printed.
  • Looking professional. You may have noticed that your tickets were enclosed in a similar wallet product for the last big stage production you saw, or the last conference you attended. All the major events companies are catching on to how useful and attractive a product like this is. With a minimal financial investment relative to other aspects of event organization, a ticket wallet adds a lot of perceived value to attendees, and makes any event look more professional.

Of course, being fully customizable, you design it yourself and can include anything your clever event planner’s mind can come up with! The Ticket Wallet is such a flexible and multipurpose admissions product that you can use it to fill whatever needs your next event has. Your attendees will be impressed, and your event will stand out as being better organized and more recognizably branded.

When you’re ready to up the game of your admissions products, check out our ticket wallet page and request a quote here.

Stand Out From the Crowd with “The Cricket”: Meet Our New, Clear Ticket and Credential Product

Stand Out From the Crowd with The Cricket Meet Our New, Clear Ticket and Credential ProductIf you regularly organize events, you probably get bored with looking at the same kinds of tickets all the time. Even if you try to order custom tickets or use a new design, it doesn’t always make it into the kind of keepsake that gets guests thinking about their memories of your event and how much they enjoyed themselves. If you’re looking for a truly unique ticketing product that will take your event to the next level in professionalism and great design, Worldwide Ticketcraft has just the thing available! It’s called The Cricket, which is essentially an oversized ticket printed on a clear plastic. With a single glance, these new clear tickets grab attention like no other admissions product.

Most tickets are fairly impersonal, and produced at the lowest cost available, with simple text for the event details, and a plain background. Paper or cardstock tickets and credential badges are also not the most durable, often requiring laminating or plastic sleeves if they will be used over multiple days. The Cricket is different; these durable plastic creations have a multitude of features which make them stand apart from a traditional ticket, including:

  • Full color printing on clear plastic. These tickets are vibrant like no other admissions product, with high quality, colorful inks that really “pop”!
  • Personalized for each patron. Each ticket or credentials badge is individually printed, so the customization options are endless.
  • White ink for opacity and variable information. For contrast against the clear background, and effective visual communication, white ink can be used in addition to black and colors.  
  • 20 and 30 mil thickness options. Choose your durability depending on your needs.
  • Any shape or size. However you want to design your ticket or other admissions and events product, you have complete flexibility with The Cricket. Let your imagination run wild!
  • Slot punch for attaching lanyards. Make badges simple to design with this optional feature.

Worldwide Ticketcraft has developed and tested the clear ticket to meet the highest quality standards. Your guests will be impressed by these gorgeous tickets and events products—designed for multiple uses, The Cricket can meet the needs of any venue for admission, ID verification, or special access. Each printed item can be personalized for individual patrons to include a barcode, consecutive number, name, date, or whatever other information you require. Thanks to this unlimited customizability, The Cricket goes beyond just ticketing. Here are a few other options for this revolutionary admissions product:

  • Backstage Pass
  • Membership Pass
  • Commemorative Ticket
  • Sideline Pass
  • Suite Holder Badge
  • Parking Hang Tag
  • Opening Day or Night Admission
  • Oversize specialty ticket
  • Whatever else you can dream up!

Not only does this give you the freedom to design just about anything for your upcoming event, it also makes for a great souvenir for guests to hold onto. Unlike a paper ticket stub, your attendees will want to keep their beautiful clear ticket or badge. When they look at it, they’ll appreciate the effort put into designing a beautiful and functional ticket. The memories of your event will remain strong in their minds, and that’s one of the best ways to attract repeat patrons to your events in future! When you’re ready to make the leap to the next big advance in admissions products, learn more about The Cricket and request a quote here.

How to Order High School Football Tickets for Your Season

How to Order High School Football Tickets for Your SeasonOrder a football ticket that looks slick and professional. Worldwide Ticketcraft offers custom tickets to meet your needs for your football season. All you have to do is click here and follow the steps below:

Step 1 – PRODUCTS

On this Football Season page, you will find 2 game day ticket types that we offer; general admission or reserved seating. For our purposes, let’s go with “Design It Yourself Digitik – General Admission” for a basic football ticket.

Step 1Step 2 – QUANTITY

This is a simple design it yourself football game ticket. Here you will see a more detailed description of the product, and the number of tickets that you would like to order. For the purposes of this guide, let’s start out small with 100 tickets. Click on “Customize Order” to head to the next screen.

Step 2Step 3 – CUSTOMIZE

Here is the ticket customization and preview screen. On the left-hand side, you will see a number of customization options. Step 1: Click to select a design; this is where you will select the colored design option you want to use. Second, put in your ticket information. Then you just need to specify the time, date, venue, and stub details. You will see your design take shape before your eyes. If you scroll down, you will see Page 1 is the front of the ticket and Page 2 is the back of the ticket with a general disclaimer. Make necessary changes by selecting the page. Then click on the green “Approve/Checkout” button to head to the next step.

Step 3Step 4 – APPROVE

This is the final step before checkout. You will see an example of exactly what your tickets will look like. Just click the checkbox to accept the conditions of the sale and click “Continue”.

Step 4Step 5 – SHOPPING CART

At this point you will find yourself back on the main DIY Products page. In the top right hand corner, you will see your cart, with the item number and price of the tickets beside it. Click on it to go to your shopping cart.

If you want, you can create an account with us to receive tracking notifications on your order and to easily reorder. Or you can “Checkout as Guest”. Let’s make an account!

Step 5Step 6 – CREATE AN ACCOUNT

Just fill out your information on the “Create an Account” page and click on the bottom at the bottom to continue.

Step 6Step 7 – ACCOUNT CREATED

You have created your account! To get to the checkout page, let’s go to “Click here to login”

Step 7Step 8 – LOGIN

Just put your username and password here and login.

Step 8Step 9 – CHECKOUT

After creating an account, all of your shipping information should already be here. If not, fill out your zip code to select a shipping method and click “Continue”. At this point you also have the option to “Save for Later” by clicking on the grey disk image, or click “Continue”.

Step 9Step 10 – ENTER PAYMENT

The final step is entering your payment information and clicking on the “process credit card” button to finish the sale. You’re done!

Step 10As you can see, getting the perfect football tickets printed for your season is easy to do yourself with our online ticket template. We also have baseball and basketball tickets, dance, orchestra and performance tickets so whatever your high school is looking to print, we have you covered.

WorldwideTicketcraft.com has everything you’ll need to run a successful and safe event; badges, raffle tickets, posters, wristbands, concession tickets and more! Have a fantastic season.

5 Ways to Turn Your School’s Spring Fling into a Fundraising Machine

5 Ways to Turn Your School's Spring Fling into a Fundraising MachineAre you ready for Spring Fling?

Springtime is right around the corner and with it comes everyone’s favorite Spring Fling. This seasonal get together is a fun social event celebrated by many colleges and universities consisting of a series of events organized by different student groups. Activities range from sporting events to carnivals and usually culminate with a large-scale dance at the end.

Is your school planning to celebrate an event this year? It’s the perfect opportunity to raise funds for your school or a local charity. It’s a wonderful time of festivities and a natural fit for supporting good causes and doing so is easier than you might think. Read on for my 5 ways to turn your school’s spring festivities into a fundraising machine this year.

#1: GET DONATIONS
To start, I recommend connecting with local businesses and school sponsors to collect donations. The organizations can either donate funds directly to your charity or they can provide items that will be essential to the success of your Spring Fling. For example, they could donate paper supplies, food, prizes to give away at raffles, or even a space to host the celebration.

#2: SELL TICKETS
The first place to start to raise funds internally is to sell tickets for the Spring Fling. You can choose between event wristbands and tickets with stubs to be used for a raffle later on in the day, plus they make fun keepsakes. You can also sell roll tickets both for admission and also for food, beverages, or activities at the event.

#3: PICK A THEME
This is a great chance to be creative! Everyone loves a good themed party, and this is your chance to be creative. A fun theme gives people something special to look forward to, and creates distinct memories that people will carry with them for the rest of their lives. For example, you might consider closing out the activities with a big Masquerade Ball that no one is soon to forget. When you pick a theme, you build extra excitement and sell more tickets.

#4: MARKETING IS KEY
Part of any great event is getting the word out and building a buzz. Even in these days of social media, there is nothing quite as effective as an eye-catching poster. An ideal poster size is 12 X 18 and with Design It Yourself poster options easily available online, you can customize each poster to include the name and date of the event, along with the day’s activities and the goal amount that you are trying to raise for your school. Posters inviting students and the community to the big event can be hung all over the campus and in local shops. Spread the word!

#5: SILENT AUCTIONS AND RAFFLES
Both silent auctions and raffles are excellent ways to fundraise and I highly recommend that you choose to run one as part of your Spring Fling. Whether you choose to host a silent auction or a raffle is worth consideration; each has its own unique benefits. Silent auctions are great for big-ticket items that are popular enough that they could trigger a bidding war while raffles are great because almost everyone can afford to purchase a raffle ticket or two. Both of these activities will equal big bucks for your charity at the end of the event. For your silent auction, you’ll need bid slips to help the event to run smoothly, while for raffles there are a variety of ticket styles to choose from. You can also combine the idea of a silent auction and a raffle by holding a Chinese Raffle. Learn more about how to run a Chinese Raffle here.

You can also use the ticket stubs from your silent auction or raffle to collect names, emails, and phone numbers to add to your mailing list.

Spring events like the Spring Fling are some of the biggest highlights of the year. When you combine the excitement of your event with fundraising efforts, not only does everyone have an incredible, memorable time that they’ll remember for the rest of their lives, but you also generate funds to go to a great cause.

How does your school celebrate Spring Fling?

Who Doesn’t Love Food, Drinks, and a Good Raffle?

Who Doesn’t Love Food, Drinks, and a Good RaffleIf you’re holding a food and drink event and you haven’t made a raffle part of the plan yet, you should! Raffles are the leading method of raising money for good causes across the United States and around the world.

A raffle is the perfect match for your Craft Beer Festival, Wine Tasting Event, Pancake Breakfast, Spaghetti Dinner, Food Bank, or Food Truck Rally. When people attend events of these kinds, they are engaged and active participants who are invested in being part of the action. People bring money to spend on all of the wonderful food and drinks so it’s not a stretch for them to extend their spending to buy some raffle tickets. Make it clear that the proceeds from the ticket sales are going to support a good cause. When people connect such an easy, fun purchase with a non-profit cause, their generosity increases.

Along with arranging security and applying for your liquor permit, be sure to double check the raffle and charitable lottery rules for your area. Once you’ve cleared the rules, you can get started on holding a successful raffle! The steps are simple:

#1: Obtain Prizes
Source appealing items to use as prizes for your raffle. If you can solicit donations from local businesses and organizations, this is a great way to get the ball rolling for your prizes. Aim for 2-3 prizes; a first prize and one or two runner up prizes.

#2: Order your Tickets
Preparing your raffle tickets has never been easier than with the modern convenience of today’s online ticket ordering. You can order your tickets, have them shipped, and have them in your hands within just a few days. There are Raffle Roll Tickets, Full Color Raffle Tickets, and Raffle Tickets On A Budget. You can choose from existing themes including Wine, Pancake Breakfast, and Spaghetti Dinner o design your own tickets in full color with DIY raffle tickets from Worldwide Ticketcraft.

#3: Set your Ticket Prices
It’s great if your prizes are large and appealing enough that you can sell tickets for at least $5 each. You can also offer groups of of tickets for packaged pricing like 1 ticket for $5 and 3 tickets for $12. This is always a great way to sell more tickets! For more moderately priced tickets, try 1 for $3, 2 for $5, 4 for $10, and 10 for $20.

#4: Prepare your Space, Volunteers & Staff
Make sure that you have a clearly marked place to buy tickets, and also have staff or volunteers situated throughout your event to sell tickets so that the raffle is visible and front of mine. Prep your team with easy to remember scripts that they feel comfortable speaking repeatedly throughout the event, including information about how great the prizes are and what a good cause the raffle is supporting.

#5: Sell the Tickets
Set yourself up to not only accept cash, but also credit cards. You can pick up a Square reader or a similar app so that there’s no reason for someone to pass up the chance to buy a ticket. When selling, your staff should never be pushy, but very friendly and encouraging. The more excited that your team feels about both the prizes and the cause, the more they’ll be able to influence your participants to buy more raffle tickets.

Purchasing raffle tickets is a natural extension of enjoying the food and drink on offer at your event. It’s a great way to fundraise, and a great way to leverage the spirit of your festivities to help achieve your fundraising goals. With the right enthusiasm and planning, your food and beverage fans may just enjoy the thrill of the raffle as much as the chow they’re enjoying. Bon appetite!

7 Easy Steps to Make your Chinese Raffle a Hit!

Chinese Raffle TicketsChinese Raffles are a terrific way to fundraise for your charity, school, club, church, or community organization. When you know how to run one of these raffles, you have the potential to raise a lot of money for your cause. They’re one of the most dynamic ways to organize a raffle, and they’re a lot of fun for participants. More fun can equal more lucrative fundraising results, which creates a definite win:win situation for organizers and participants alike.

What is a Chinese Raffle?

Many people also refer to this type of raffle as a Chinese auction, basket auction, penny (or nickel, or quarter) auction. It’s a fundraising event in which participants purchase small tickets that they can submit to win a variety of prizes.

How does a Chinese Raffle work?

The basic concept has two parts: the “auction” phase and the “raffle” phase. The raffle organizers seek out donations for prizes for the auction. At the time of the event, the prizes are put on display on tables for guests to peruse. In front of each prize is a designated basket, bowl, box, or some sort of vessel to hold the tickets for each prize.

The Auction Phase

During the auction phase, participants purchase sheets of tickets and each ticket is used as a “bid” for a chance to win the items of their choosing. They place however many tickets they would like in the baskets that correspond with the prizes they would like to try to win. This is fun for participants because they have a lot of choice in how they can spend their tickets. Participants may increase their chance of winning by bidding more tickets on one specific item. If someone really wants to win one particular prize, they might put most or all of their tickets in that lot to try to win that prize, or they could spread their tickets out among all of the prizes.

The Raffle Phase

At the conclusion of bidding, a raffle is held to draw the winners. The raffle stage is really like a series of raffles. One winning ticket is drawn for each raffle item. The more tickets a person deposits into each basket, the higher their chance will be to win the item. Participants who bought a lot of tickets and bid on several items might win many times. It can be fun to create a ceremony for the draw and to make the announcements publicly, or you can contact the winners after the event if they’re no longer present.

Part of the draw for a Chinese Raffle is that ticket costs are quite low per ticket and, if you’ve been able to round up desirable prizes, lucky winners can get a great deal. The more desirable your prizes, the more heated the bidding will become. It’s an amusing and fruitful process!

What You Need to Run a Chinese Auction

  • Volunteers
    • To round up prizes
    • To promote the event
    • To sell tickets
    • To help set up and run the event
  • Baskets, bowls, boxes, or a similar vessel to collect the tickets for each prize
  • Raffle prizes, donated from sponsors and generous donors
  • Raffle tickets, like our 25 chip and the 20 chip DIY Chinese Auction/Raffle Tickets. Order 100 minimum tickets that can be customized with your logo or image.

Optional:

  • You can also sell tickets for an entrance fee with a door prize, particularly if your event will include other entertainment or attractions.

Step 1 – Recruit Volunteers

About 4-6 volunteers are ideal, or more if you plan to hold a very large event.

Step 2 – Seek Out Prize Donations

Have your volunteers reach out to their networks to request prizes for the auction. Prizes might come from members of the organization in question, local businesses, supporters, friends and family members. Consider offering businesses and organizations advertising space in your event program if you have one, or list their sponsorship on your website and on social media. Prizes might be physical prizes, or gift certificates for different kinds of experiences.

Popular items include spa packages, wine tours, entertainment tickets, restaurant certificates, vacation travel deals, consumer electronics items, and wine is always popular.

Also request contributions for refreshments that you can offer at your event as part of the incentive for having people attend. If you’re charging an admission price, include a snack and beverage in the cost of the ticket, or you could offer a cash snack bar. Reach out to a local caterer to see if they might discount their services or an ‘in kind’ donation of sponsorship in the form of food.

Plan to print programs for the event that include recognition and thanks to sponsors, donors, and volunteers. You can also sell advertising spots in the program, and be sure to include a list of items being auctioned to entice participants and excite them about the bidding process.

Step 3 – Promote your Event

This is, perhaps, the most important step in the process. The success of your event will depend on the number of people in attendance and the quantity of tickets that they purchase. Advertise your event on social media, on your website if you have one, on community boards, and with posters (link) in your community. Check your area for free or inexpensive event calendars that you can post in. Make sure to get your entire volunteer team on board so that they can help to promote the event with their networks and build interest and excitement for the cause.

Step 4 – Prepare the Prizes

Arrange large prizes on display alone and group smaller donations into prize baskets. Bundling items together can create additional appeal for those prizes and often raises more money than a small item would individually.

Assign a number to each prize and consider providing a sheet with a description to display with each prize. Prepare a small bowl, box, or basket to go with the prize that will hold the raffle tickets for that item and include the appropriate corresponding number. A brown paper bag can also work well.

Step 5 — Prepare the Tickets

Prepare your ticket bundles in advance and price your tickets in bundles of 25, 50, or 100 tickets. Have a cash float on hand and try to set out easy prices that will allow for quick sales.

Step 6 – Running the Event

Prepare a ticket table at the door to sell the raffle tickets.

If your event will include an admission ticket, you can sell and collect this too. If you sell an admission ticket, use the stubs to conduct a draw for a door prize.

Allow attendees plenty of time to buy their tickets, evaluate the prizes, and place their bids. Depending on the nature of your event, you might allow an hour, or the bidding might go on all day if the raffle is part of a larger festival.

Step 7 – Award the Prizes

When the time comes to conduct the draw, shake up the tickets in each basket, box, or bag and draw one ticket out of each. If you plan to conduct live announcements, this can be a very exciting and fun time for attendees to witness the draw and cheer on the winners. If you’re also awarding door prizes, pause part way through the Chinese Raffle to draw for the door prize, then resume drawing the prizes.

Follow these 7 steps for your next Chinese raffle and your fundraiser is sure to be a success. The more prizes that you’re able to collect, and the more people that you have in attendance creates a recipe for financial success for your cause. Best of luck, and don’t hesitate to contact us if you have any questions.

How the Experience of Attending Live Events is Changing

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Event Marketers: The Experience of Attending Live Events is Changing. Are You Changing Too?

The excitement and thrill of attending a live event certainly isn’t a new concept. The earliest amphitheaters were those of ancient Rome, built in the 1st century BC. However, trends change. Where once the masses converged to watch chariot races, now audiences congregate to sing along with Taylor Swift. Over the course of more than two thousand years, it’s natural that the subject matter would have changed so dramatically, but until recently, the experience of attending an event hadn’t actually altered all that much.

Enter the internet and the new “social age” of connectivity. Everything is changing.

Much like in olden days, people still have performers or teams that they seek out, root for, and celebrate. Where once it may have been a gladiator, now it might be a favorite baseball team, but it’s the way that people now source their events and tickets that’s changing so dramatically.

Millennials and the “New” Consumer

The millennials, defined as people born between 1977 and 2000, make up 25-33% of the US population, are really shaking up the industry. Brands need to understand millennials and work to create an experience with them rather than just trying to sell to them. It’s a shift that’s completely reshaping the event and ticketing industry.

There are evolving implications as to how the behavior of this large segment of the consumer population is transforming the experience of live events, both before the event takes place, during the event itself, and also after attending the event.

How do Millennials Choose? 

The way that people shop around for events has created a new, more competitive world in the ticket market. When choosing what event to attend, it’s not only about “who’s playing”. Millennials want to check the ‘buzz’ and will read reviews, articles, blog posts, related hashtags on Twitter and other platforms to gauge public opinion.

This demographic equates value with experience. They are invested in shopping around to compare prices to get the best value for the experience. They are less loyal to individual brands and ticket sources and are more driven by price and value comparison. To establish loyalty, marketers need to continue to offer the most proven value to their customers.

How do Millennials Experience?

These days, attending an event and enjoying it in the moment isn’t enough. Technology is changing the way that people experience live events. Social media tools and apps are being used to heighten and amplify those live moments in new ways. From selfies on Instagram, to live tweeting, to the new Periscope live video streaming app, millennials exalt in sharing the experience as it unfolds. After the event, that experience is further augmented by additional social media status updates, blogging, and online reviewing.

Live events create experiences that shape some of our fondest memories. The new evolution of consumers want to capture and amplify those experiences. Recognizing that this new behavior has and is continuing to change the industry is an important shift that event marketers need to recognize. The influence of millennials is reshaping the overall consumer market into a new type of audience. Successful event marketers are investigating ways to adapt alongside these new audiences. What new marketing channels work, and what old techniques should be set aside? Have you witnessed any new, clever marketing ideas that are incorporating the changes in the industry?

Deciding Between Tickets vs. Wristbands for your Event

Deciding Between Tickets vs. Wristbands for your Event

When you plan an event there are a lot of decisions to be made. One of the top priorities should be how to best manage the ticketing and admission process. To ensure that the operations run smoothly first you want to decide if your event will require tickets, wristbands, or a combination of both. So you ask yourself; How will tickets and/or wristbands work best for your event?

The use of tickets and wristbands can be different or similar depending on the type of event you are organizing. Let’s start with discovering the options available.

General Admission Event
When it comes to general admission tickets and wristbands, guests are admitted when they present their ticket and then choose any seat at their leisure. General admission wristbands can also be used for non-seated events like a lawn concert or dance performance.

Reserved Seating Event
Some venues have seats with assigned numbers that are also clearly marked on the ticket. When you receive a reserved ticket for admission it is your guide to finding a match of the same section, row and seat as listed on your ticket. Some venues prefer wristbands to signify particular admission or access to a portion of your event. For example, a blue wristband might signify VIP status so that someone can gain access to a special VIP room, backstage, access to a buffet, or a late night party after the show.

How to Choose
In many cases, you might choose to have tickets AND wristbands as they serve different purposes for the same event. Attendees purchase tickets in advance, then upon arrival trade their ticket for a wristband to confirm their entry to parts (or all) of your event.

Consider the type of event that you’re running. Many events for sports (like high school football, soccer games, baseball, etc.) and performances (dance, symphonic band, chorus, theater) concerts, and many conferences are general admission events where first come is first served when it comes to seating. However, there might be a pre-show or post-show event in another area where guests would need to have a wristband for admission.

While deciding on tickets and wristbands, here are five questions to ask yourself to determine whether tickets or wristbands will work best for your situation.