How to Market your Event and Sell More Tickets

How to Market your Event and Sell More Tickets Part I a

In the world of event planning, there is always something new to discover. As organizers, we grow and learn with every conference, concert, or festival that we run. Whether this is your first rodeo, or you’re a seasoned event planner, we’ve created a two-part series of points that every marketing team should remember.

Part I – Setting Up A Successful Event Marketing Campaign

  1. Branding
    Establish an identifiable look, tone, and message for your brand. Your event is special and is much more than just physical attendance; it’s all about creating an experience for your guests. Your branding needs to convey that experience and value to your potential customers. Establish the associations that you would like your audience to instantly connect with your brand. Whenever people see certain imagery, colors, hashtags, slogans, and verbiage, good branding will evoke the feelings that you want them to associate with your event. Get your branding straight right from the beginning.
  1. Visuals
    If your event features well-known artists, experts, or guests, leverage their notoriety as much as possible by using their photographs and likeness on your advertising. Create branded visual images, art, and infographics that can be used for your website, social media, your newsletter, print media, etc. Maps, transportation guides, testimonials, and schedules can all be made into attractive, branded visuals.
  1. Video
    Video is a powerful tool that gives you the chance to convey the excitement of a live event. You can use video in a number of ways:
  • Create a highlight reel from past events.
  • Share video clips of artists, performers, or speakers in action.
  • Interviews with artists, performers, or speakers.
  • Visual content to promote your unique location.
  • Video testimonial from participants.

Keep in mind who your target audience is and be consistent with your branding when creating the videos. The video should convey your message, and the value and benefits of attending the event. Post the video(s) on both YouTube and Vimeo and share them on social media, in your newsletters, and on your website.

  1. Testimonials
    Use testimonials from past participants as well as from presenters and performers. These provide trustworthy and credible sources of information for your consumers.
  1. Competitive Pricing
    In addition to offering early bird pricing, have different pricing tiers so that there is an option to fit into everyone’s budget. Create both affordable and more elite options; VIP tickets with special incentives could appeal to a higher ticket bracket while less expensive, general admission tickets are appealing to the more general public. You might also offer student and senior discounts.

You can also create different types of passes for people who are not able to attend your entire event. Passes might include full passes for an entire weekend, or a la carte tickets for individual sessions, or single day passes.

Discount group tickets can also be great idea. One of the best ways to do so is to contact the sponsors for your event and offer group passes for their companies.

  1. Create Urgency
    Create a sense of urgency so that people buy tickets now, not later. People’s calendars fill up and you need to claim your place in their calendars immediately. Creating early bird tickets, promotional codes, and other early incentives helps to get the ticket-sale ball rolling early.
  1. Loyalty Rewards
    If your event is annual, consider rewarding last year’s attendees by offering them an incentive. This could come in the form of a discount, an upgrade, or first access. People who have attended before could be your biggest supporters and it’s worth investing in their continued participation by sweetening their participation with promotional codes and perks.
  1. Get Traditional
    Don’t forget about traditional promotional channels like print advertising, or even radio and television. In this digital and social media age, it’s easy to neglect the value of paper promotions. However, posts, flyers, sending invitations by snail mail, creating event postcards, and rack cards are still a very valuable part of your marketing campaign. Depending on the size and scope of your event, you might also like to take out advertising space in targeted newspapers or magazines, or place airtime on radio or television.
  1. Include Your Event Sponsors in the Marketing Process
    Tag your sponsors and give them proper shout outs whenever possible, and get them on board to help create excitement about the event. Stay communicative with them so that they feel invested in the event not only from the perspective of continued sponsorship in future years, but also so that they feel invested in the marketing success of the event.

Get in touch with industry organizations to help promote your event. Consider offering free tickets to strategic guests and ask them to blog or get social about the event.

All of these set-up steps are vital to event marketing. However, there is a glaringly obvious section missing from today’s blog post and that is cyber marketing. Social media and online promotions are such a vital part of event marketing that we’re devoting an entire second blog post to the topic. Check back next week for Part II of our How to Market your Event and Sell More Tickets – Cyber Marketing.

 

 

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The Event Organizers Checklist: 16 Steps to Make Your Next Event a Success

Event Checklist

Planning is the most important part of running any event. This is a quick checklist to refer to when you’re planning and organizing your next festival, workshop, sports rally, club meeting, or any type of event big or small. While every event obviously varies in scope and size, this checklist can be scaled based on your needs. A two-hour book club party is going to be scaled much differently than a four-day jazz festival. However, the core planning principles remain the same. Refer to these 16 steps to make your next event a success!

  1. Set the Date
    As early in advance as possible, set your dates.
  1. Book the Venue
    The next most important step is to book and confirm the venue.
  1. Send Out a Save the Date AnnouncementYour full promotions might not begin for a while, and you might not have any other details set yet, but as soon as you have your date confirmed and your venue booked, update your public.
  1. Layout the Event Timeline
    Depending on the lead up time to the event, determine what benchmarks should take place when. Consider all factors, like the launch of your promotional campaign and the date that ticket sales will open, based on what other events and holidays are taking place, when setting out your timeline.
  1. Build Your Team
    You may already have a core team in pace, but consider what staffing needs you’ll need based on your event scope and budget.
  1. Create a Schedule of Team Meetings Leading Up to the Event
    Depending on the size and scope of the event, meetings might take place in person or by conference call and should ramp up from monthly or bi-weekly to weekly in the time leading up to the event.
  1. Get Serious About Your Budget
    Every event is scalable. If your event is in its infancy, be conservative.
  1. Give Your Event Shape
    Determine event specific details. This will depend on the type of event that you’re holding. This is where you give your event unique personality. Let it shine! (As long as it stays in budget.)
  1. Operations & Logistics
    Now it’s all about balancing logistics with the flow of your event. What should take place when? What parts of the event will be the best attended slotted in where? Consider all aspects of the event flow before you lock in to your final schedule.
  • Organize Registration and Tickets
    What type of ticket or wristband will be most appropriate for your event? Use the wide variety of Worldwide Ticketcraft ticket options to pick the right type of tickets to suit your needs. Also, will the tickets or wristbands be enough for re-entrance, or will you need a hand stamp of some kind?
  • Determine Technical Needs
  • Determine Equipment and Supply Needs
  • Determine Administrative Needs
  • Consider All Possible On-Site Needs
  1. Return to the Budget
    Review your budget again to make sure that costs are still lining up with projections or revise the budget as needed.
  1. Launch Full Advertising Campaign and Begin Ticket Sales/Registration
    According to the timeline you originally set out.
  1. Check Up on your Event’s Health
    Check ticket sales in the weeks leading up to the event and re-scale your event if necessary. Also check-in with your team members regularly. How are they feeling? How is morale?
  1. Critical Path
    Walk the Critical Path of your event with your Team Leaders to make sure that all aspects of event flow have been considered. Create a flow chart, or a spreadsheet and break it all out.
  1. The Event Itself! Aka. Event Proper
    Follow the plan that you set out in your Critical Path and enjoy what you’ve created!
  1. Social Buzz
    Follow up with photos and conversation on social media. Better yet, have someone live Tweet and manage social media during the event. Share your success and highlights with attendees and potential future attendees.
  1. Event Post-Mortem
    After the event, conduct a post-mortem meeting as soon as possible to discuss the successful or needs-improvement aspects of the event. Create detailed notes while the event is fresh in your mind.

Once the wrap up has taken place, relax and look back at what you’ve accomplished. Feel proud of a job well done!

If you have any comments, questions, or suggestions of items you would add to your own checklist, please let me know!

Back to School: Looking Forward to Fall Events

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It’s hard to believe that September is just around the corner, and for some parts of the United States school has already begun. While the back to school season is bitter sweet for many, there is so much to look forward to. There are the academics, of course, but outside of the classroom there are so many extracurricular events that take place throughout the fall. Looking forward, it’s hard not to get excited!

Now is the time to consider how you’d like to shape your year. What sports teams or social clubs would you like to try out for or get involved with? With each activity comes a different set of schedules and commitment. Extracurricular activities can get busy, but being a part of a team or group is an enriching social experience that you’ll always look back on and remember fondly.

If you’re a sports enthusiast, taking note of your favorite team’s fall schedule is definitely something to look forward to. Whether its football, soccer, or the cheerleading squad, participating in any of these teams as a member or as a sports spectator will definitely mean marking your calendar with fun! While some events might be free, there may be events that require obtaining tickets in advance. Plan ahead to purchase tickets so you don’t miss out on exciting events.

What other clubs and committees are available at your school? Do a bit of research and make sure that you know what the options are. From chess to debating, drama to dance, student council to singing, there’s something available for any student’s taste. Each club will have their own fall schedule for meetings and special events. Check your school’s club listings to find something that will be a good fit for you, and if you’re really lucky your school might even offer a Club Day where the groups showcase their offerings.

Homecoming is an annual autumn tradition and many people, towns, high schools, and colleges will likely be coming together sometime in late September or early October to welcome back alumni and former residents. What does your school have planned for homecoming this year? Will there be a banquet? A homecoming dance? Will your school have a football game, or another sporting event? Homecoming is such a great way to feel connected to your school and to your community. Check the date for your homecoming events and make sure to circle it on your calendar.

It might seem early to think about it now, but Halloween is just around the corner and, as the fastest growing holiday, it can also be the most creative and playful. If you’re a spook-enthusiast you might start thinking about your Halloween costume now. Take note of any special Halloween events and dances that will be taking place at your school so you can participate. You might even like to get involved with your school’s event organizing committee. From the decorations to planning theme music to arranging the tickets and promotions, volunteering is a great way to socialize and be connected at school.

Behind the scenes of any of the autumn events taking place at your school, there is always a hard-working organizing committee. Consider volunteering with your school’s committee of hard working visionaries. Many hands make light work, and it can be a very rewarding experience to join in the planning efforts with other school-spirited volunteers. Organizers of any of these school team events should start thinking now about how the events will play out. Now is the time to get the right tickets to make sure that your event goes smoothly. Check out the vast array of tickets at Worldwide Ticketcraft to choose the tickets that will be right for you.

We hope that you have a smooth transition back to school and that this fall is eventful and productive for everyone.

The Best Football Tickets for your School Team

Football Games

It doesn’t matter if it’s college or high school football; the football season is quite possibly the greatest time of the year. When the championship game finishes in January, fans all across the United States of America begin the count down to the new football season in the fall.

There’s that feeling of excitement when you see your team entering onto the field and happiness just washes over you. The noise, the cheering, the excitement, the team colors, the togetherness, and the pride. It’s all there, on the football field. School spirit is at an all time high when the football season is on, and let’s not forget the tailgating parties!

When else do students, families, friends, and Americans in general gather with such energy and passion? Football is more than just a sport, it’s a lifestyle. Emotions run high all season long. It can be a real emotional rollercoaster, but that’s certainly not a bad thing. Being a football fan is thrilling! The commitment of being a football fan can be even as great as that of the players themselves. We invest so much of ourselves into the game. It’s so much more than just attending. It’s about the love of your team and the feeling of community and pride that makes school football so special.

When it comes to football, you want the complete package. From the details of your team’s colors right down to the school cheers, every detail plays a part in the dedication and spirit of the game. That’s why having the right football tickets are such an important part of the school football season. At Worldwide Ticketcraft, we have a wide selection of football tickets so that you can choose the exact type of ticket that’s right for your school and team:

With hundreds of fans ready to hit the game, you need the best football tickets available, and having secure tickets is an important feature that football fans across the United States take very seriously. Our tickets offer security features with a layer of translucent foil that makes our tickets completely secure and impossible to counterfeit. Your football fans will appreciate the professionalism of your tickets when you go with Worldwide Ticketcraft secure tickets.

Sure, you might get angry at your team when they throw a bad pass, miss a kick, and especially if they don’t make a touchdown. A real football fan, however, will always be there for their team. You really develop a relationship with the players and they become like your family. You feel proud of them, no matter their losses vs. wins. You’ll love them forever, and cherish the memories of football seasons past. That’s the love of football.

8 Ways to Get Into the Holiday Spirit

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The holiday season is in full swing! If you haven’t adopted a cheerful temperament yet and are still mumbling “bah humbug” under your breath every time Feliz Navidad comes on the radio, never fear! These 8 ways to get into the holiday spirit will have you grinning and wishing passersby well in no time. Most of the activities on our list are great for people of all faiths and backgrounds. Enjoy!

  1. Decorate
    Nothing quite gets the whole family into the spirit of the season like decorating for the holidays! If your family celebrates Christmas, picking out a tree together is a great activity. Make the trimming a whole-family event complete with Christmas music, hot cocoa, and cookies.
  1. Bake Cookies
    Who doesn’t like cookies around the holidays? Baking and decorating cookies is an activity that kids and adults alike can enjoy, and the best part is that cookies aren’t exclusive to any particular holiday—you can bake them all season long! Gingerbread houses are tons of fun, too.
  1. Attend a Religious Service
    Whatever your family’s background, attending a service together celebrating your winter holiday is the perfect way to connect right to the true spirit of the season.
  1. Family Story Time
    Whether you’re attending a winter folklore story afternoon at the local library or reading books together by the fire, now is the perfect time to pull out the Hannukah stories, Christmas and Kwaanza books, and winter folk tale stories.
  1. Neighborhood Lights Tour
    Nothing cheers the spirit like a sparkling holiday light display. If you live somewhere snowy, this activity will be extra magical! Many local newspapers list the best neighborhoods to view lights so you can get the full Clark Griswold experience.
  1. Get in the Giving Spirit
    Nearly every religious tradition’s winter holiday involved generosity of spirit and/or a tradition of exchanging gifts. As Scrooge learned in A Christmas Carol, generosity connects us to our hearts and brings joy year round if we choose to live in a giving way. Whether you choose to give time or money to charity, buy or make gifts for friends and family, or simply embody a manner of kindness, giving feels great.
  1. Host Friends
    Despite the hustle and bustle the season brings, none of the dozens of items on our to-do lists would matter without good friends and family in our life. Take time to host friends and family through a cookie exchange, latke cooking, game night, white elephant gift party, potluck dinner, or traditional holiday party.
  1. Write Holiday Cards
    Even if your list of who to purchase presents for is short, there’s no limit to how many people in your life you can send a card or write a short email or note to in order to express your appreciation of them and tidings of joy. If you’re sending out cards, many sites like Zazzle offer deep discounts on paper holiday cards during December, and sites like Jib Jab allow you to create hilarious e-cards to be passed around online.

Whatever your holiday tradition and whomever you celebrate with this season, we wish you the very best! Happy holidays from Worldwide Ticketcraft!

 

6 Fundraising Ideas That Are Perfect for Winter

Winter Cookies
Winter’s arrival is no reason to stop being charitable! On the contrary, many people experience a greater need for charity during winter because temperatures drop, necessitating more and warmer layers, heating bills rise, and travel can become difficult for some. The possibilities for doing good during the winter months are endless, from clothing and food drives to raising money for organizations that help transport the elderly and disabled, to funding shelters. Here are 6 fundraising ideas we think are great!

  1. Winter Carnival
    A great option for schools and churches, an winter carnival offers all the fun of summer carnivals, only inside. Pick a charity and charge an entrance fee. Hosting a raffle at the event can help increase ticket sales, and in place of rides you can offer winter-themed activities like a visit to the North Pole, cookie walk (instead of the traditional cake walk), and even a parade of lights or light display for guests to enjoy if you have an outdoor space to use.
  2. Cookie Party + Food Drive
    Cookie parties are tons of fun. Guests mingle, enjoy drinks and snacks, bake together, and, best of all, bring home a mountain of cookies! If you want to take your annual cookie party to another level this winter, add in a request for guests to bring canned and dry goods and take up a food drive. Since your guests will already be out shopping for baking ingredients at the grocery store, it’ll be easy for them to pick up a bagful of canned goods to donate on the same trip. You’ll help a lot of people and allow your guests to do something they feel good about this season, too.
  3. Warm Up Event
    Host a hot chocolate and warm cookie filled event where guests bring coats, hats, mittens, and blankets to donate to the homeless and others in need. While many coat drives take place before November, those less fortunate need warm clothes and coats throughout he holidays and winter months.
  4. Ice Skating
    An ice skating fundraiser, where attendees pay for a ticket or food and vendor proceeds go towards your cause, is a great way to raise money for your charity while having tons of fun! Ice skating is an activity that people of nearly all ages can enjoy—or enjoy watching as giggling guests slip and glide their way around the rink.
  5. Winter Wonderland
    A winter wonderland fundraiser is perfect for schools and youth organizations. Create an indoor, “snow”-filled paradise with different stations for story reading and winter folklore, learning about winter wildlife, and the winter holidays of multiple cultures.
  6. Super Bowl Tailgate Party
    Throw your own fundraising Super Bowl tailgate party that’s fun for all ages! A few ideas for raising money include selling mock Super Bowl tickets to the event, setting up games for kids and adults that are pay-to-play, and raffling off a home-made Super Bowl trophy or football memorabilia.

As you can see, winter can be tons of fun and winter activities offer a wealth of opportunity to put the “fun” in fundraising! Check out our raffle tickets, themed admission tickets, and more today!

Whatever Your Event, We Have it All

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Not only do we offer more flexibility and customizable features than any other ticketing outfitter on the web, we’ve also done a lot of legwork for you by creating admission packages with themes and products suited especially to your specific event. Whether you’re hosting a sporting event, musical concert, parade, or play, you’ll find an appropriately-matched ticketing product on our site. Read on to learn more about some of our best selling themed admission products.

Winter Events

Nutcracker
With winter just around the corner, dance troupes all across the country are gearing up for productions of The Nutcracker ballet. Our Nutcracker-themed posters, wristbands, and tickets have your performance admission needs covered. General admission tickets include personalized text on the body of the ticket and ticket stub as well as two foil security images on the front and a clear security varnish on the back. Reserved seating tickets come in one of six full-color image themes and seating information can be customized according to your venue. For shows with intermission, our wristbands are perfect. Choose from one of our Nutcracker themes or upload your own artwork and add custom text. Finally, 12×18”, DIY performance posters provide an eye-catching way to advertise your show.

Christmas
Christmas is a magical time of year, filled with cookie parties, fundraisers, theatrical events, winter concerts, and light parades. Whatever your event, we have an admission product to match. For larger events, or any event needing security, our Christmas-themed tickets with gold foil security badges and a clear security varnish have you covered. These tickets are sequentially numbered and customizable. General admission and reserved seating tickets are also available and allow several lines of customizable text, brightly colored Christmas background themes, and the option to upload your own artwork on reserved seating tickets. Tamper-proof, full-color wristbands are perfect for events with intermissions, alcohol, or security at the door and allow the option to choose from a Christmas theme or upload your own artwork and add text. Complete your event with DIY, full-color posters for marketing.

Sporting Events

Basketball
Purchase a complete package of admission products for your basketball tournament, game, or season or pick and choose from our line of basketball products. Options include 12×18”, full-color, DIY posters to advertise games, general admission tickets with or without security features, wristbands for re-entry that come in several basketball themes with the option to upload custom text, and DIY, laminated badges that allow you to upload your own artwork or choose from one of our full-color themes. Badges have an area to insert a personalized image or your sponsor’s logo.

Baseball
If baseball is your game (or another one of your games!), you’ll enjoy the same admission products as we offer for basketball (only in full-color baseball themes) with an extra option to include raffle tickets. Raffle tickets are full-color and include an image of a baseball player on the front. This large, 5.75×2.875” ticket with a 1.5” stub is easy to customize and add images to. It’s the perfect way to round out your tournament, playoff, or game’s admission needs and offering a raffle is a fun way to engage the crowd between games.

Concerts
We offer an array of concert tickets to suit any and all admission needs including general and reserved seating admission tickets, concert tickets with security features, DIY full-color posters, and DIY wristbands. All options allow the customer to upload artwork or choose from a variety of themes to suit their event’s needs, and include personalized text providing event details and additional information. Some design options allow for maps or advertising. View your options and get started.

5 Winter Performances for High School Drama Clubs

winter performance
With the holidays just around the corner, high school drama clubs across the country are gearing up to showcase their talents through a variety of winter performances. From dance to drama to literature, there are so many theatrical performances that traditionally take place in winter for drama clubs to recreate. These theatrical performances are always a fun way to kick off the holiday season and are sure to be an activity that your family will look forward to year after year. Whether you are looking for inspiration for your own school’s winter performance for years to come or wondering what type of performance you might see your local high school’s drama club put on, read on for few of the most popular and a couple ideas of our own!

  1. Christmas Carol
    A Christmas Carol, by Charles Dickens, is thought by many to be the greatest Christmas story of all time. Filled with strong, memorable characters and images, the theatrical opportunities in the form of sets, costumes, and lighting are endless. Most importantly, A Christmas Carol is a story about one man’s transformation from cruel and miserly to generous and unconditionally loving through honest self-evaluation and change of heart.
  2. The Nutcracker
    The Nutcracker ballet, by Pyotr Ilyich Tchaikovsky, is one of the most visually beautiful and fantastic performances of the holiday season. While traditionally performed by professional ballerinas and dancers, students with a lesser knowledge of ballet techniques can modify the dances by providing their own take on the music through interpretive or creative dance. The sets and costumes in The Nutcracker are typically colorful and joyful, another reason it’s a great piece to perform around the holidays.
  3. White Christmas
    White Christmas, originally a movie starring Bing Crosby, Danny Kaye, Rosemary Clooney, and Vera-Ellen, is a heartwarming musical that combines the warmth, snow, and sparkle of the Christmas season with a glimpse back into post WWII culture. The story is upbeat and the original film incorporates song and dance at every turn. A high school drama club would do well taking a few scenes or songs to create a White Christmas montage or mash-up.
  4. It’s a Wonderful Life
    While this story has strong Christian undertones, it communicates a powerful message about the value of human life and how our generosity of spirit touches others in ways we may never know—perfect themes for high school aged students coming into their own as young adults.
  5. Multi-Cultural and Literary Monologues
    Instead of choosing one play or performance to recreate, high drama clubs may enjoy the dynamism and creativity provided by performing a series of monologues from winter literature. Among some of the most memorable are Edgar Allen Poe’s dark poem, “The Raven”, which takes place in December, Mark Twain’s “Letter from Santa Claus”, and Clement Clarke Moore’s “A Visit from Saint Nicolas.” Folklore from other cultures can be woven in such as the Ukranian folk tale, “The Mitten”, or a Kwanzaa story. Finally, Hanukkah stories like the Hanukkah lights tale will round out the showcase of multi-cultural winter tales.

Football and Homecoming – America’s Favorite Fall Events!

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Fall is here — the leaves are turning, there’s a brisk chill in the air, and… forget all that, it’s FOOTBALL SEASON! It’s time for that annual tradition, heading out to your kid’s high school stadium to watch America’s true pastime under the Friday night lights. And one of the best parts of football season is the pageantry: the homemade signs, the marching band, the color guard and, of course, the homecoming game and dance.

There’s just nothing quite like homecoming. As alumni head back to their old stomping grounds to see how today’s kids are representing their alma mater, students are getting dressed up and exchanging bouquets and corsages. The football team has spent weeks preparing to show their mettle in front of the whole town. And of course, the parents (watching their son or daughter have a first real date or make the starting lineup) are just as excited and nervous as the kids themselves!

Of course, if you’re volunteering for the booster club, PTA, or working for school administration or alumni association, homecoming season requires a lot of thought and planning. You’ve got to make sure your game, dance or other event goes off without a hitch while still being memorable. We are here to help! We have not only tickets for individual games or events — all of which you can customize, uploading your own logos and photos — but also season ticket books that let you include the year’s game schedule, information about the team, and a picture of your stadium or star player! For alumni events, we offer a variety of quality, durable thermal or Tyvek wristbands.

Whether you’re on the field, in the stands, or behind the scenes, it’s important to get into the spirit of the season and make sure it’s a special one.

Students, Music is Good for Your Soul and Grades!

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Learning music facilitates learning other subjects and enhances skills that children inevitably use in other areas. It’s important for high school students to develop interest and involvement in the marching band, symphony, orchestra or other concerts because music learning supports all learning. Making music involves more than the voice or fingers playing an instrument – a child learning about music must tap into multiple skill sets simultaneously.

Teachers and educators can help prepare their students to be future artists, audiences and patrons of the arts by putting on their very own concert. We offer tickets you can design yourself, tickets for reserved seating, and even tickets with security foil. If you plan to incorporate your concert performance into a fun fall or holiday carnival, you can use our concert wristbands. You can announce your concert to the entire school and community by using our beautiful design it yourself posters too.

It’s been proven that children who study music tend to have larger vocabularies and more advanced reading skills than their peers who do not participate in some form of musical activity. Furthermore, research shows that music is to the brain as physical exercise is to the body. Music tones the brain for auditory fitness!

Participating in the high school symphony, band or orchestra could increase your child’s chance of graduating, as well as increase their scores in English and Math. Learning and mastering a musical instrument improves the way the brain breaks down and understands human language, making music students more apt to pick up a second language.

However, it’s important not to oversell how smart participating in music can make your child. The real goal should be to help your child become more musical, which will in turn make them more interesting, happy and the smarts will follow. By learning to appreciate all aspects of music, and to respect the process of learning new things such as how to sing or to play an instrument, your child will without a doubt become a better student.