A New Year, a New Blog

a-new-year-a-new-blogWith the start of a new year always come changes big and small, and for us it’s time for a pretty big change. Long-time followers of EventD8 will know that we’re the event planning resource branch of Worldwide Ticketcraft. EventD8 has been a valuable source of information and ideas for event planners, but it’s time for something new. With great excitement for what’s to come, we’re announcing the end of the EventD8 blog, and the beginning of a new event planning blog on the Worldwide Ticketcraft website.

Fear not! If you love the ideas, news, articles, and other content you currently get on the EventD8 website, it’s easy to switch over to our new blog. If you want to continue receiving our news without interruption, all you have to do is subscribe to the new blog, here. You can also subscribe to the news feed here.

It’s always a little bittersweet saying goodbye to a venture you’ve poured your efforts into for many years, but when you’re moving on to bigger and better things, it’s for the best. All of us here at EventD8 are looking forward to spreading our wings at the new Worldwide Ticketcraft blog, and providing even more helpful articles and event planning ideas for you in the years to come!

EventD8 has fulfilled its purpose, and the business has grown beyond it. Consolidating our branding under the Worldwide Ticketcraft banner will offer all sorts of new opportunities. It will also allow us to bring you a more cohesive and easy-to-navigate online experience. Once we’ve switched over to the new blog, you’ll get a smoother, more polished reading experience. So, don’t forget to opt in to receive our event planning news at our new blog.

From all of us here at EventD8, thank you for reading, and have a happy and successful 2017!

 

Stand Out From the Crowd with “The Cricket”: Meet Our New, Clear Ticket and Credential Product

Stand Out From the Crowd with The Cricket Meet Our New, Clear Ticket and Credential ProductIf you regularly organize events, you probably get bored with looking at the same kinds of tickets all the time. Even if you try to order custom tickets or use a new design, it doesn’t always make it into the kind of keepsake that gets guests thinking about their memories of your event and how much they enjoyed themselves. If you’re looking for a truly unique ticketing product that will take your event to the next level in professionalism and great design, Worldwide Ticketcraft has just the thing available! It’s called The Cricket, which is essentially an oversized ticket printed on a clear plastic. With a single glance, these new clear tickets grab attention like no other admissions product.

Most tickets are fairly impersonal, and produced at the lowest cost available, with simple text for the event details, and a plain background. Paper or cardstock tickets and credential badges are also not the most durable, often requiring laminating or plastic sleeves if they will be used over multiple days. The Cricket is different; these durable plastic creations have a multitude of features which make them stand apart from a traditional ticket, including:

  • Full color printing on clear plastic. These tickets are vibrant like no other admissions product, with high quality, colorful inks that really “pop”!
  • Personalized for each patron. Each ticket or credentials badge is individually printed, so the customization options are endless.
  • White ink for opacity and variable information. For contrast against the clear background, and effective visual communication, white ink can be used in addition to black and colors.  
  • 20 and 30 mil thickness options. Choose your durability depending on your needs.
  • Any shape or size. However you want to design your ticket or other admissions and events product, you have complete flexibility with The Cricket. Let your imagination run wild!
  • Slot punch for attaching lanyards. Make badges simple to design with this optional feature.

Worldwide Ticketcraft has developed and tested the clear ticket to meet the highest quality standards. Your guests will be impressed by these gorgeous tickets and events products—designed for multiple uses, The Cricket can meet the needs of any venue for admission, ID verification, or special access. Each printed item can be personalized for individual patrons to include a barcode, consecutive number, name, date, or whatever other information you require. Thanks to this unlimited customizability, The Cricket goes beyond just ticketing. Here are a few other options for this revolutionary admissions product:

  • Backstage Pass
  • Membership Pass
  • Commemorative Ticket
  • Sideline Pass
  • Suite Holder Badge
  • Parking Hang Tag
  • Opening Day or Night Admission
  • Oversize specialty ticket
  • Whatever else you can dream up!

Not only does this give you the freedom to design just about anything for your upcoming event, it also makes for a great souvenir for guests to hold onto. Unlike a paper ticket stub, your attendees will want to keep their beautiful clear ticket or badge. When they look at it, they’ll appreciate the effort put into designing a beautiful and functional ticket. The memories of your event will remain strong in their minds, and that’s one of the best ways to attract repeat patrons to your events in future! When you’re ready to make the leap to the next big advance in admissions products, learn more about The Cricket and request a quote here.

How to Order Tickets for your 4th of July Extravaganza!

How to Order Tickets for your 4th of July Extravaganza!Does your organization have plans for an exciting Independence Day event? Worldwide Ticketcraft offers custom tickets, for general admission all the way to a 4th of July raffle, to celebrate the birth of our country! To get started, just click here and follow the steps below:

Step 1 – PRODUCTS

Welcome to the 4th of July product page! Here you can select the product that is perfect for your event. For the purposes of this guide, click on “Design It Yourself GA 4th of July Themed Tickets” to get started.

Step 1Step 2 – QUANTITY

On this page, you will find a description of the product along with the number of tickets that you would like to order. If you are having a large event, let’s say that you need at least 1000 tickets. Just put that into the “Number of Tickets” field and then click on “Customize Order.”

Step 2Step 3 – CUSTOMIZE

On this design screen, you can customize your tickets with whatever information you need. On the left-hand side, you will see a number of different options. First, click on the top option to pick a design background for your ticket. Second, put in the information (time, date, venue, and stub details) for your event. With each decision, you will see your ticket take shape in the preview ticket window. Just below this preview, you will see a selection screen with both sides of your ticket. Page 1 has your general information and page 2 has any disclaimer you wish to include. After you are finished, click the “Approve/Checkout” button and go to the next page.

Step 3Step 4 – APPROVE

This is where you will see the final preview of your ticket. Make sure that everything is exactly as you want it, mark the box next to “I accept the conditions”, and then click the “Continue” button.

Step 4Step 5 – SHOPPING CART

You are now back on the main DIY Products page. Up in the top right-hand corner of the screen, you will see your cart. Click on it to go to your shopping cart to put in your purchase info.

Here you can easily create an account with us so you can track your orders in the future. Click on “Create an Account” button or login if you already have an account.

Step 5Step 6 – CREATE AN ACCOUNT

Fill out your information here on the “Create an Account” page. After you are finished, click on the “Create Account” button at the bottom to continue.

Step 7Step 7 – ACCOUNT CREATED

Now you have a Worldwide Ticketcraft account! To get to the checkout page, just go to “Click here to login.”

Step 8Step 8 – LOGIN

Here, just put in your newly created username and password.

Step 9Step 9 – CHECKOUT

Now that you have created an account, your shipping and billing information should already be filled out. If it isn’t, just put in your zip code and select a shipping method. You can also “Save for Later” by clicking on the grey disk image. For now, let’s click “Proceed to Checkout”.

Step 10Step 10 – ENTER PAYMENT

Now all you have to do is put in your payment information, click on “Process Credit Card”, and you are done!

Now you have perfect, professional 4th of July event tickets! At WorldwideTicketcraft.com, we have everything you’ll need to run a successful and safe event; badges, raffle tickets, posters, wristbands, concession tickets and more! No matter what the occasion, from a Football game to a dance recital, we can help you put on the perfect event! Happy 4th of July!

Beer Festivals Around the World

Beer Festivals Around the World“They who drink beer will think beer. “
~Washington Irving

Who doesn’t love a cold beer on a hot day? …Or on a cold day, for that matter?

Beer is loved the world over. In most places around the world, you’ll find local beer and local traditions around brewing, drinking, and celebrating.

You might wonder, who drinks the most beer and who throws the best beer festival? Though the research is from 2012, you might find this List of countries by beer consumption per capita to be interesting. I might have guessed Germany because of the infamy of Oktoberfest but apparently the Czechs particularly love a good beer, hitting the top of the list!

There are hundreds of beer festivals that take place around the globe. Whether you’re looking for a beer festival in your own backyard, or you’d like to travel to find the best beer festival, there is no shortage of events to choose from. You can visit the Beer Festivals Calendar for a very comprehensive list of events near and far.

The popularity of beer isn’t new, but there’s been a resurging interest in beer with the exponential growth of craft breweries popping up across the United States and around the world. If you’re looking to attend a terrific beer festival, here are just a few to choose from.

Oktoberfest 

There are few events so famous as Oktoberfest. It’s one of the strongest associations with Germany and it’s the world’s largest celebration of beer. It runs not just for a weekend, and even for a week. Oktoberfest is 16 days long! If you’re looking for beer excitement at the end of September, head to Munich along with six million of your soon-to-be closest friends for the annual beerstravaganza.

Slunce ve Skle –

With the Czechs being some of the biggest beer drinkers per capita in the world, you know that they have to have a great festival. Slunce ve Skle translates to Sun in a Glass—quite a lovely description of beer, don’t you think?

Great British Beer Festival 

The largest beer festival in England with over 60,000 patrons and 100+ breweries, it’s worth the trip to London for this event. This is a country with a strong pub culture and a festive spirit. Cheers!

Belgian Beer Weekend 

Belgium is certainly known for its beer. Visit Brussels for their Belgian Beer Weekend and experience some of the best of what this country has to offer. The location is charming at La Grande-Place and worth the visit even without the festival.

Qingdao International Beer Festival

The largest beer festival in Asia, some call this event Asia’s Oktoberfest. Much like Oktoberfest in Munich, this festival is 16 days and features international breweries as well as their own Chinese Masters of beer making.

Great Australasian Beer SpecTAPular 

When you think of Australia, you surely think of summer and all that goes with it. That certainly includes drinking great beer on a hot day, and this Sydney beer festival delivers. This large two-day craft beer festival features over one hundred beers that are unique to the event and breweries from around the world.

Keyaki Hiroba Spring Beer Festival 

The Europeans aren’t the only ones who love their beer. The Japanese are connoisseurs of good beer. They have mainstream beers like Sapporo and Kirin Ichiban but they also have wonderful microbreweries that many of us have never heard of. If you can make your way to Japan, put this festival on your radar.

Great American Beer Fest

For an event closer to home, visit Denver for sudsy celebration of beer in your own backyard. This event includes the big reveal of the winners for breweries and brewpubs of the year—very exciting!

Attending these events couldn’t be more fun, and that’s thanks to a lot of organizing that takes place behind the scenes. Large-scale beer festivals like these operate smoothly through careful planning, security, and taking safety precautions. Many festivals to choose to order their tickets and posters from Worldwide Ticketcraft with their professional tickets, convenient ordering, and quick order turn around time. Event planners for Beer Festivals make great use of Beer Festival Wristbands, Beer Festival Tickets with Security Features, General Admission Beer Tickets with choice of Vertical or Horizontal layout, Design It Yourself 12 X 18 Beer Festival Posters, and of course never forget the Beer Roll Tickets for patrons to purchase their pints!

Have you attended one of these beer festivals? Do you have another favorite festival? Tell us about it in the comments below.

Who Doesn’t Love Food, Drinks, and a Good Raffle?

Who Doesn’t Love Food, Drinks, and a Good RaffleIf you’re holding a food and drink event and you haven’t made a raffle part of the plan yet, you should! Raffles are the leading method of raising money for good causes across the United States and around the world.

A raffle is the perfect match for your Craft Beer Festival, Wine Tasting Event, Pancake Breakfast, Spaghetti Dinner, Food Bank, or Food Truck Rally. When people attend events of these kinds, they are engaged and active participants who are invested in being part of the action. People bring money to spend on all of the wonderful food and drinks so it’s not a stretch for them to extend their spending to buy some raffle tickets. Make it clear that the proceeds from the ticket sales are going to support a good cause. When people connect such an easy, fun purchase with a non-profit cause, their generosity increases.

Along with arranging security and applying for your liquor permit, be sure to double check the raffle and charitable lottery rules for your area. Once you’ve cleared the rules, you can get started on holding a successful raffle! The steps are simple:

#1: Obtain Prizes
Source appealing items to use as prizes for your raffle. If you can solicit donations from local businesses and organizations, this is a great way to get the ball rolling for your prizes. Aim for 2-3 prizes; a first prize and one or two runner up prizes.

#2: Order your Tickets
Preparing your raffle tickets has never been easier than with the modern convenience of today’s online ticket ordering. You can order your tickets, have them shipped, and have them in your hands within just a few days. There are Raffle Roll Tickets, Full Color Raffle Tickets, and Raffle Tickets On A Budget. You can choose from existing themes including Wine, Pancake Breakfast, and Spaghetti Dinner o design your own tickets in full color with DIY raffle tickets from Worldwide Ticketcraft.

#3: Set your Ticket Prices
It’s great if your prizes are large and appealing enough that you can sell tickets for at least $5 each. You can also offer groups of of tickets for packaged pricing like 1 ticket for $5 and 3 tickets for $12. This is always a great way to sell more tickets! For more moderately priced tickets, try 1 for $3, 2 for $5, 4 for $10, and 10 for $20.

#4: Prepare your Space, Volunteers & Staff
Make sure that you have a clearly marked place to buy tickets, and also have staff or volunteers situated throughout your event to sell tickets so that the raffle is visible and front of mine. Prep your team with easy to remember scripts that they feel comfortable speaking repeatedly throughout the event, including information about how great the prizes are and what a good cause the raffle is supporting.

#5: Sell the Tickets
Set yourself up to not only accept cash, but also credit cards. You can pick up a Square reader or a similar app so that there’s no reason for someone to pass up the chance to buy a ticket. When selling, your staff should never be pushy, but very friendly and encouraging. The more excited that your team feels about both the prizes and the cause, the more they’ll be able to influence your participants to buy more raffle tickets.

Purchasing raffle tickets is a natural extension of enjoying the food and drink on offer at your event. It’s a great way to fundraise, and a great way to leverage the spirit of your festivities to help achieve your fundraising goals. With the right enthusiasm and planning, your food and beverage fans may just enjoy the thrill of the raffle as much as the chow they’re enjoying. Bon appetite!

Celebrate the Seasons with Holiday-Themed Raffles

Celebrate the Seasons with Holiday-Themed RafflesWhether it’s summer, autumn, winter, or spring, every season has at least one holiday to celebrate. There’s the 4th of July in the summer, Halloween and Thanksgiving in the fall, Christmas, New Year’s, Mardi Gras and Valentine’s Day in the winter, and St. Patrick’s Day, Mother’s Day, and Father’s Day in the spring. If you’re raising money for a good cause, each holiday has its own associations and invites fun ways to put a spin on your holiday raffle.

In fact, raffles are the leading way to fundraise, and for good reason. They’re straightforward to run and easy and accessible for people to participate in. Who doesn’t love the possibility of winning a prize, especially when the funds will go towards a good cause? When you leverage a holiday theme, your raffle will become all the more fun and profitable. Raffles are an excellent way to reach your fundraising goals.

Start by sourcing appealing items for your raffle prizes, and the more that they fit with your overall theme, the better. Ideally you’ll be able to solicit donations of these items from local businesses and organizations, but you can also buy reasonably priced goodies for prizes. For Valentine’s Day your prizes might be romantic in nature, or for St. Patrick’s Day something green might be in order. A Halloween theme might include scary movies and candy, and everyone likes a Christmas theme in the spirit of Santa. It’s great to raffle off 2-3 prizes; a first prize and one or two runner up prizes.

Once you have your prizes, you can start to sell tickets. What better way to set the mood for your holiday themed raffle than with decorative themed tickets? Particularly if you’re selling raffle tickets as part of a larger holiday event, Worldwide Ticketcraft offers customizable raffle tickets with attractive, full color holiday themes to choose from. There are fun New Orleans Mardi Gras themes, lucky leprechaun St. Patrick’s Day tickets, and spooky Halloween tickets, etc. Having professional, attractive tickets will help put everyone in the mood for the holiday and will inspire them to participate generously in the raffle.

Raffles are a fun way to fundraise, and a great way to leverage the spirit of the holiday. Raffles generate more revenue than soliciting donations or any other form of fundraising. Always make it very clear that the proceeds from the ticket sales will be going to support a good cause. When people connect your festive and fun raffle with a good cause, you will have better results.

With a holiday to celebrate, appealing themed prizes, and the enthusiasm of your volunteers, your raffle is sure to be a success. Embrace the spirit of the holiday and everyone will feel generous and have a fun time in the process.

7 Easy Steps to Make your Chinese Raffle a Hit!

Chinese Raffle TicketsChinese Raffles are a terrific way to fundraise for your charity, school, club, church, or community organization. When you know how to run one of these raffles, you have the potential to raise a lot of money for your cause. They’re one of the most dynamic ways to organize a raffle, and they’re a lot of fun for participants. More fun can equal more lucrative fundraising results, which creates a definite win:win situation for organizers and participants alike.

What is a Chinese Raffle?

Many people also refer to this type of raffle as a Chinese auction, basket auction, penny (or nickel, or quarter) auction. It’s a fundraising event in which participants purchase small tickets that they can submit to win a variety of prizes.

How does a Chinese Raffle work?

The basic concept has two parts: the “auction” phase and the “raffle” phase. The raffle organizers seek out donations for prizes for the auction. At the time of the event, the prizes are put on display on tables for guests to peruse. In front of each prize is a designated basket, bowl, box, or some sort of vessel to hold the tickets for each prize.

The Auction Phase

During the auction phase, participants purchase sheets of tickets and each ticket is used as a “bid” for a chance to win the items of their choosing. They place however many tickets they would like in the baskets that correspond with the prizes they would like to try to win. This is fun for participants because they have a lot of choice in how they can spend their tickets. Participants may increase their chance of winning by bidding more tickets on one specific item. If someone really wants to win one particular prize, they might put most or all of their tickets in that lot to try to win that prize, or they could spread their tickets out among all of the prizes.

The Raffle Phase

At the conclusion of bidding, a raffle is held to draw the winners. The raffle stage is really like a series of raffles. One winning ticket is drawn for each raffle item. The more tickets a person deposits into each basket, the higher their chance will be to win the item. Participants who bought a lot of tickets and bid on several items might win many times. It can be fun to create a ceremony for the draw and to make the announcements publicly, or you can contact the winners after the event if they’re no longer present.

Part of the draw for a Chinese Raffle is that ticket costs are quite low per ticket and, if you’ve been able to round up desirable prizes, lucky winners can get a great deal. The more desirable your prizes, the more heated the bidding will become. It’s an amusing and fruitful process!

What You Need to Run a Chinese Auction

  • Volunteers
    • To round up prizes
    • To promote the event
    • To sell tickets
    • To help set up and run the event
  • Baskets, bowls, boxes, or a similar vessel to collect the tickets for each prize
  • Raffle prizes, donated from sponsors and generous donors
  • Raffle tickets, like our 25 chip and the 20 chip DIY Chinese Auction/Raffle Tickets. Order 100 minimum tickets that can be customized with your logo or image.

Optional:

  • You can also sell tickets for an entrance fee with a door prize, particularly if your event will include other entertainment or attractions.

Step 1 – Recruit Volunteers

About 4-6 volunteers are ideal, or more if you plan to hold a very large event.

Step 2 – Seek Out Prize Donations

Have your volunteers reach out to their networks to request prizes for the auction. Prizes might come from members of the organization in question, local businesses, supporters, friends and family members. Consider offering businesses and organizations advertising space in your event program if you have one, or list their sponsorship on your website and on social media. Prizes might be physical prizes, or gift certificates for different kinds of experiences.

Popular items include spa packages, wine tours, entertainment tickets, restaurant certificates, vacation travel deals, consumer electronics items, and wine is always popular.

Also request contributions for refreshments that you can offer at your event as part of the incentive for having people attend. If you’re charging an admission price, include a snack and beverage in the cost of the ticket, or you could offer a cash snack bar. Reach out to a local caterer to see if they might discount their services or an ‘in kind’ donation of sponsorship in the form of food.

Plan to print programs for the event that include recognition and thanks to sponsors, donors, and volunteers. You can also sell advertising spots in the program, and be sure to include a list of items being auctioned to entice participants and excite them about the bidding process.

Step 3 – Promote your Event

This is, perhaps, the most important step in the process. The success of your event will depend on the number of people in attendance and the quantity of tickets that they purchase. Advertise your event on social media, on your website if you have one, on community boards, and with posters (link) in your community. Check your area for free or inexpensive event calendars that you can post in. Make sure to get your entire volunteer team on board so that they can help to promote the event with their networks and build interest and excitement for the cause.

Step 4 – Prepare the Prizes

Arrange large prizes on display alone and group smaller donations into prize baskets. Bundling items together can create additional appeal for those prizes and often raises more money than a small item would individually.

Assign a number to each prize and consider providing a sheet with a description to display with each prize. Prepare a small bowl, box, or basket to go with the prize that will hold the raffle tickets for that item and include the appropriate corresponding number. A brown paper bag can also work well.

Step 5 — Prepare the Tickets

Prepare your ticket bundles in advance and price your tickets in bundles of 25, 50, or 100 tickets. Have a cash float on hand and try to set out easy prices that will allow for quick sales.

Step 6 – Running the Event

Prepare a ticket table at the door to sell the raffle tickets.

If your event will include an admission ticket, you can sell and collect this too. If you sell an admission ticket, use the stubs to conduct a draw for a door prize.

Allow attendees plenty of time to buy their tickets, evaluate the prizes, and place their bids. Depending on the nature of your event, you might allow an hour, or the bidding might go on all day if the raffle is part of a larger festival.

Step 7 – Award the Prizes

When the time comes to conduct the draw, shake up the tickets in each basket, box, or bag and draw one ticket out of each. If you plan to conduct live announcements, this can be a very exciting and fun time for attendees to witness the draw and cheer on the winners. If you’re also awarding door prizes, pause part way through the Chinese Raffle to draw for the door prize, then resume drawing the prizes.

Follow these 7 steps for your next Chinese raffle and your fundraiser is sure to be a success. The more prizes that you’re able to collect, and the more people that you have in attendance creates a recipe for financial success for your cause. Best of luck, and don’t hesitate to contact us if you have any questions.

Showing Veterans Our Appreciation with Veteran Event Tickets

Showing Veterans Our Appreciation with Veteran Event Tickets 1

There is a very worthy movement continuing to sweep our nation, and that is the appreciation of our veterans. It’s not a new movement, but the ways in which we recognize our veterans is growing. Appreciation can come in many different forms, and for event organizers, offering veteran tickets for your next event is worth consideration.

Take VetTix (link) , the Veteran Tickets Foundation. Their program has been created to provide free and discounted tickets to those currently serving and to veterans of all branches of the US military.

It’s all about giving something back to these brave people who have given something so important to us. The program makes tickets available not only to veterans but also to family members of troops killed in action. There are veteran tickets that are offered for large events like concerts, performing arts, and sporting events, and also for smaller events like family activities.

If you’re an event organizer, consider offering some form of veteran tickets. You could offer a discount to veterans, but what a wonderful gesture it would be to create a pool of tickets available free of charge to our veterans and their families. If you have extra tickets or seats available anyways, then why not fill those seats with veterans? Not only would such a donation be noble and generous of you, but your other patrons will appreciate that you’re making such a worthwhile gesture.

At the time of this article, 1,582,566 event tickets have been given out by the Veteran Ticket Foundation to our military, veterans, and their families in all 50 States and Washington, DC to our Military, Veterans and their families.

Offering veteran tickets really adds a lot of value to these people’s lives. The burdens of war carry both physical and mental weight that can stay with veterans for their entire lives. By donating tickets, we’re giving veterans a way to strengthen their family bonds and also an encouraging way for them to stay engaged with their community. Attending events provides a form of entertainment for them that can go a long way to reduce the stress of a very intense livelihood. It’s a wonderful gift.

If you’re an event organizer, consider donating event tickets to the Foundation. It’s a wonderful way to acknowledge our veterans.

How the Experience of Attending Live Events is Changing

How the Experience of Attending Live Events is Changing 2

Event Marketers: The Experience of Attending Live Events is Changing. Are You Changing Too?

The excitement and thrill of attending a live event certainly isn’t a new concept. The earliest amphitheaters were those of ancient Rome, built in the 1st century BC. However, trends change. Where once the masses converged to watch chariot races, now audiences congregate to sing along with Taylor Swift. Over the course of more than two thousand years, it’s natural that the subject matter would have changed so dramatically, but until recently, the experience of attending an event hadn’t actually altered all that much.

Enter the internet and the new “social age” of connectivity. Everything is changing.

Much like in olden days, people still have performers or teams that they seek out, root for, and celebrate. Where once it may have been a gladiator, now it might be a favorite baseball team, but it’s the way that people now source their events and tickets that’s changing so dramatically.

Millennials and the “New” Consumer

The millennials, defined as people born between 1977 and 2000, make up 25-33% of the US population, are really shaking up the industry. Brands need to understand millennials and work to create an experience with them rather than just trying to sell to them. It’s a shift that’s completely reshaping the event and ticketing industry.

There are evolving implications as to how the behavior of this large segment of the consumer population is transforming the experience of live events, both before the event takes place, during the event itself, and also after attending the event.

How do Millennials Choose? 

The way that people shop around for events has created a new, more competitive world in the ticket market. When choosing what event to attend, it’s not only about “who’s playing”. Millennials want to check the ‘buzz’ and will read reviews, articles, blog posts, related hashtags on Twitter and other platforms to gauge public opinion.

This demographic equates value with experience. They are invested in shopping around to compare prices to get the best value for the experience. They are less loyal to individual brands and ticket sources and are more driven by price and value comparison. To establish loyalty, marketers need to continue to offer the most proven value to their customers.

How do Millennials Experience?

These days, attending an event and enjoying it in the moment isn’t enough. Technology is changing the way that people experience live events. Social media tools and apps are being used to heighten and amplify those live moments in new ways. From selfies on Instagram, to live tweeting, to the new Periscope live video streaming app, millennials exalt in sharing the experience as it unfolds. After the event, that experience is further augmented by additional social media status updates, blogging, and online reviewing.

Live events create experiences that shape some of our fondest memories. The new evolution of consumers want to capture and amplify those experiences. Recognizing that this new behavior has and is continuing to change the industry is an important shift that event marketers need to recognize. The influence of millennials is reshaping the overall consumer market into a new type of audience. Successful event marketers are investigating ways to adapt alongside these new audiences. What new marketing channels work, and what old techniques should be set aside? Have you witnessed any new, clever marketing ideas that are incorporating the changes in the industry?

Deciding Between Tickets vs. Wristbands for your Event

Deciding Between Tickets vs. Wristbands for your Event

When you plan an event there are a lot of decisions to be made. One of the top priorities should be how to best manage the ticketing and admission process. To ensure that the operations run smoothly first you want to decide if your event will require tickets, wristbands, or a combination of both. So you ask yourself; How will tickets and/or wristbands work best for your event?

The use of tickets and wristbands can be different or similar depending on the type of event you are organizing. Let’s start with discovering the options available.

General Admission Event
When it comes to general admission tickets and wristbands, guests are admitted when they present their ticket and then choose any seat at their leisure. General admission wristbands can also be used for non-seated events like a lawn concert or dance performance.

Reserved Seating Event
Some venues have seats with assigned numbers that are also clearly marked on the ticket. When you receive a reserved ticket for admission it is your guide to finding a match of the same section, row and seat as listed on your ticket. Some venues prefer wristbands to signify particular admission or access to a portion of your event. For example, a blue wristband might signify VIP status so that someone can gain access to a special VIP room, backstage, access to a buffet, or a late night party after the show.

How to Choose
In many cases, you might choose to have tickets AND wristbands as they serve different purposes for the same event. Attendees purchase tickets in advance, then upon arrival trade their ticket for a wristband to confirm their entry to parts (or all) of your event.

Consider the type of event that you’re running. Many events for sports (like high school football, soccer games, baseball, etc.) and performances (dance, symphonic band, chorus, theater) concerts, and many conferences are general admission events where first come is first served when it comes to seating. However, there might be a pre-show or post-show event in another area where guests would need to have a wristband for admission.

While deciding on tickets and wristbands, here are five questions to ask yourself to determine whether tickets or wristbands will work best for your situation.