Today we’d like to share a secret from working in the events business for so long: the single best way to create a positive first impression for your event is to deliver admissions items like tickets in the perfect package. A ticket, pass, or badge is the very first way your guests engage with an event, so it should reflect the experience you want attendees to have. As an organizer, you need to be thinking about how to package your tickets to create that positive association with your event, and extend your branding to the materials guests see first. Our favorite solution at Worldwide Ticketcraft is the fully customizable Ticket Wallet.
When they are beautiful, functional, and packaged in a way that is organized and attractive, tickets become more than the simple pieces of cardstock or plastic they start out as. Admissions products act like ambassadors for your event, being the first tangible piece of an experience that you want them to remember. The best tickets can also become souvenirs, to be held onto as a link to the good memories guests will associate with your event. Using a product like the Ticket Wallet allows you to extend your event branding, provide information to guests, and get them excited for the occasion while also staying organized for it. We’ve listed some of the major benefits of ticket wallets below:
- Storage and organization. Whether hanging onto multiple tickets for the entire family when attending a performance or sporting event, or trying to keep many tickets for a multi-day conference or convention together, the ticket wallet provides the perfect storage option. Easier to carry and locate than a stack of tickets, this deceptively simple product helps keep lost tickets to a minimum and keeps your event running smoothly.
- Easier mailing. With customizable dimensions, a ticket wallet can be made to fit the size of envelope you send tickets in by mail. The durable cardstock helps prevent tickets being folded, crumpled, or otherwise damaged in the mail.
- Consistent event branding. If admissions products are the first thing your guests see about your event, you want them to be wowed! An attractively designed ticket wallet with your logo, promotional photos, and color scheme gets people excited to attend.
- Providing key information. Especially good for longer events or events with multiple components, a ticket wallet can be printed with key contact info, a basic schedule, a map, or any other vital pieces of information your attendees may need. Because they’ll likely have the wallet on hand throughout the event, it’s a perfect place for commonly referenced information to be printed.
- Looking professional. You may have noticed that your tickets were enclosed in a similar wallet product for the last big stage production you saw, or the last conference you attended. All the major events companies are catching on to how useful and attractive a product like this is. With a minimal financial investment relative to other aspects of event organization, a ticket wallet adds a lot of perceived value to attendees, and makes any event look more professional.
Of course, being fully customizable, you design it yourself and can include anything your clever event planner’s mind can come up with! The Ticket Wallet is such a flexible and multipurpose admissions product that you can use it to fill whatever needs your next event has. Your attendees will be impressed, and your event will stand out as being better organized and more recognizably branded.
When you’re ready to up the game of your admissions products, check out our ticket wallet page and request a quote here.