If you’re holding a food and drink event and you haven’t made a raffle part of the plan yet, you should! Raffles are the leading method of raising money for good causes across the United States and around the world.
A raffle is the perfect match for your Craft Beer Festival, Wine Tasting Event, Pancake Breakfast, Spaghetti Dinner, Food Bank, or Food Truck Rally. When people attend events of these kinds, they are engaged and active participants who are invested in being part of the action. People bring money to spend on all of the wonderful food and drinks so it’s not a stretch for them to extend their spending to buy some raffle tickets. Make it clear that the proceeds from the ticket sales are going to support a good cause. When people connect such an easy, fun purchase with a non-profit cause, their generosity increases.
Along with arranging security and applying for your liquor permit, be sure to double check the raffle and charitable lottery rules for your area. Once you’ve cleared the rules, you can get started on holding a successful raffle! The steps are simple:
#1: Obtain Prizes
Source appealing items to use as prizes for your raffle. If you can solicit donations from local businesses and organizations, this is a great way to get the ball rolling for your prizes. Aim for 2-3 prizes; a first prize and one or two runner up prizes.
#2: Order your Tickets
Preparing your raffle tickets has never been easier than with the modern convenience of today’s online ticket ordering. You can order your tickets, have them shipped, and have them in your hands within just a few days. There are Raffle Roll Tickets, Full Color Raffle Tickets, and Raffle Tickets On A Budget. You can choose from existing themes including Wine, Pancake Breakfast, and Spaghetti Dinner o design your own tickets in full color with DIY raffle tickets from Worldwide Ticketcraft.
#3: Set your Ticket Prices
It’s great if your prizes are large and appealing enough that you can sell tickets for at least $5 each. You can also offer groups of of tickets for packaged pricing like 1 ticket for $5 and 3 tickets for $12. This is always a great way to sell more tickets! For more moderately priced tickets, try 1 for $3, 2 for $5, 4 for $10, and 10 for $20.
#4: Prepare your Space, Volunteers & Staff
Make sure that you have a clearly marked place to buy tickets, and also have staff or volunteers situated throughout your event to sell tickets so that the raffle is visible and front of mine. Prep your team with easy to remember scripts that they feel comfortable speaking repeatedly throughout the event, including information about how great the prizes are and what a good cause the raffle is supporting.
#5: Sell the Tickets
Set yourself up to not only accept cash, but also credit cards. You can pick up a Square reader or a similar app so that there’s no reason for someone to pass up the chance to buy a ticket. When selling, your staff should never be pushy, but very friendly and encouraging. The more excited that your team feels about both the prizes and the cause, the more they’ll be able to influence your participants to buy more raffle tickets.
Purchasing raffle tickets is a natural extension of enjoying the food and drink on offer at your event. It’s a great way to fundraise, and a great way to leverage the spirit of your festivities to help achieve your fundraising goals. With the right enthusiasm and planning, your food and beverage fans may just enjoy the thrill of the raffle as much as the chow they’re enjoying. Bon appetite!