How the Experience of Attending Live Events is Changing

How the Experience of Attending Live Events is Changing 2

Event Marketers: The Experience of Attending Live Events is Changing. Are You Changing Too?

The excitement and thrill of attending a live event certainly isn’t a new concept. The earliest amphitheaters were those of ancient Rome, built in the 1st century BC. However, trends change. Where once the masses converged to watch chariot races, now audiences congregate to sing along with Taylor Swift. Over the course of more than two thousand years, it’s natural that the subject matter would have changed so dramatically, but until recently, the experience of attending an event hadn’t actually altered all that much.

Enter the internet and the new “social age” of connectivity. Everything is changing.

Much like in olden days, people still have performers or teams that they seek out, root for, and celebrate. Where once it may have been a gladiator, now it might be a favorite baseball team, but it’s the way that people now source their events and tickets that’s changing so dramatically.

Millennials and the “New” Consumer

The millennials, defined as people born between 1977 and 2000, make up 25-33% of the US population, are really shaking up the industry. Brands need to understand millennials and work to create an experience with them rather than just trying to sell to them. It’s a shift that’s completely reshaping the event and ticketing industry.

There are evolving implications as to how the behavior of this large segment of the consumer population is transforming the experience of live events, both before the event takes place, during the event itself, and also after attending the event.

How do Millennials Choose? 

The way that people shop around for events has created a new, more competitive world in the ticket market. When choosing what event to attend, it’s not only about “who’s playing”. Millennials want to check the ‘buzz’ and will read reviews, articles, blog posts, related hashtags on Twitter and other platforms to gauge public opinion.

This demographic equates value with experience. They are invested in shopping around to compare prices to get the best value for the experience. They are less loyal to individual brands and ticket sources and are more driven by price and value comparison. To establish loyalty, marketers need to continue to offer the most proven value to their customers.

How do Millennials Experience?

These days, attending an event and enjoying it in the moment isn’t enough. Technology is changing the way that people experience live events. Social media tools and apps are being used to heighten and amplify those live moments in new ways. From selfies on Instagram, to live tweeting, to the new Periscope live video streaming app, millennials exalt in sharing the experience as it unfolds. After the event, that experience is further augmented by additional social media status updates, blogging, and online reviewing.

Live events create experiences that shape some of our fondest memories. The new evolution of consumers want to capture and amplify those experiences. Recognizing that this new behavior has and is continuing to change the industry is an important shift that event marketers need to recognize. The influence of millennials is reshaping the overall consumer market into a new type of audience. Successful event marketers are investigating ways to adapt alongside these new audiences. What new marketing channels work, and what old techniques should be set aside? Have you witnessed any new, clever marketing ideas that are incorporating the changes in the industry?

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Deciding Between Tickets vs. Wristbands for your Event

Deciding Between Tickets vs. Wristbands for your Event

When you plan an event there are a lot of decisions to be made. One of the top priorities should be how to best manage the ticketing and admission process. To ensure that the operations run smoothly first you want to decide if your event will require tickets, wristbands, or a combination of both. So you ask yourself; How will tickets and/or wristbands work best for your event?

The use of tickets and wristbands can be different or similar depending on the type of event you are organizing. Let’s start with discovering the options available.

General Admission Event
When it comes to general admission tickets and wristbands, guests are admitted when they present their ticket and then choose any seat at their leisure. General admission wristbands can also be used for non-seated events like a lawn concert or dance performance.

Reserved Seating Event
Some venues have seats with assigned numbers that are also clearly marked on the ticket. When you receive a reserved ticket for admission it is your guide to finding a match of the same section, row and seat as listed on your ticket. Some venues prefer wristbands to signify particular admission or access to a portion of your event. For example, a blue wristband might signify VIP status so that someone can gain access to a special VIP room, backstage, access to a buffet, or a late night party after the show.

How to Choose
In many cases, you might choose to have tickets AND wristbands as they serve different purposes for the same event. Attendees purchase tickets in advance, then upon arrival trade their ticket for a wristband to confirm their entry to parts (or all) of your event.

Consider the type of event that you’re running. Many events for sports (like high school football, soccer games, baseball, etc.) and performances (dance, symphonic band, chorus, theater) concerts, and many conferences are general admission events where first come is first served when it comes to seating. However, there might be a pre-show or post-show event in another area where guests would need to have a wristband for admission.

While deciding on tickets and wristbands, here are five questions to ask yourself to determine whether tickets or wristbands will work best for your situation.

How to Market your Event and Sell More Tickets

How to Market your Event and Sell More Tickets Part I a

In the world of event planning, there is always something new to discover. As organizers, we grow and learn with every conference, concert, or festival that we run. Whether this is your first rodeo, or you’re a seasoned event planner, we’ve created a two-part series of points that every marketing team should remember.

Part I – Setting Up A Successful Event Marketing Campaign

  1. Branding
    Establish an identifiable look, tone, and message for your brand. Your event is special and is much more than just physical attendance; it’s all about creating an experience for your guests. Your branding needs to convey that experience and value to your potential customers. Establish the associations that you would like your audience to instantly connect with your brand. Whenever people see certain imagery, colors, hashtags, slogans, and verbiage, good branding will evoke the feelings that you want them to associate with your event. Get your branding straight right from the beginning.
  1. Visuals
    If your event features well-known artists, experts, or guests, leverage their notoriety as much as possible by using their photographs and likeness on your advertising. Create branded visual images, art, and infographics that can be used for your website, social media, your newsletter, print media, etc. Maps, transportation guides, testimonials, and schedules can all be made into attractive, branded visuals.
  1. Video
    Video is a powerful tool that gives you the chance to convey the excitement of a live event. You can use video in a number of ways:
  • Create a highlight reel from past events.
  • Share video clips of artists, performers, or speakers in action.
  • Interviews with artists, performers, or speakers.
  • Visual content to promote your unique location.
  • Video testimonial from participants.

Keep in mind who your target audience is and be consistent with your branding when creating the videos. The video should convey your message, and the value and benefits of attending the event. Post the video(s) on both YouTube and Vimeo and share them on social media, in your newsletters, and on your website.

  1. Testimonials
    Use testimonials from past participants as well as from presenters and performers. These provide trustworthy and credible sources of information for your consumers.
  1. Competitive Pricing
    In addition to offering early bird pricing, have different pricing tiers so that there is an option to fit into everyone’s budget. Create both affordable and more elite options; VIP tickets with special incentives could appeal to a higher ticket bracket while less expensive, general admission tickets are appealing to the more general public. You might also offer student and senior discounts.

You can also create different types of passes for people who are not able to attend your entire event. Passes might include full passes for an entire weekend, or a la carte tickets for individual sessions, or single day passes.

Discount group tickets can also be great idea. One of the best ways to do so is to contact the sponsors for your event and offer group passes for their companies.

  1. Create Urgency
    Create a sense of urgency so that people buy tickets now, not later. People’s calendars fill up and you need to claim your place in their calendars immediately. Creating early bird tickets, promotional codes, and other early incentives helps to get the ticket-sale ball rolling early.
  1. Loyalty Rewards
    If your event is annual, consider rewarding last year’s attendees by offering them an incentive. This could come in the form of a discount, an upgrade, or first access. People who have attended before could be your biggest supporters and it’s worth investing in their continued participation by sweetening their participation with promotional codes and perks.
  1. Get Traditional
    Don’t forget about traditional promotional channels like print advertising, or even radio and television. In this digital and social media age, it’s easy to neglect the value of paper promotions. However, posts, flyers, sending invitations by snail mail, creating event postcards, and rack cards are still a very valuable part of your marketing campaign. Depending on the size and scope of your event, you might also like to take out advertising space in targeted newspapers or magazines, or place airtime on radio or television.
  1. Include Your Event Sponsors in the Marketing Process
    Tag your sponsors and give them proper shout outs whenever possible, and get them on board to help create excitement about the event. Stay communicative with them so that they feel invested in the event not only from the perspective of continued sponsorship in future years, but also so that they feel invested in the marketing success of the event.

Get in touch with industry organizations to help promote your event. Consider offering free tickets to strategic guests and ask them to blog or get social about the event.

All of these set-up steps are vital to event marketing. However, there is a glaringly obvious section missing from today’s blog post and that is cyber marketing. Social media and online promotions are such a vital part of event marketing that we’re devoting an entire second blog post to the topic. Check back next week for Part II of our How to Market your Event and Sell More Tickets – Cyber Marketing.

 

 

Get Festive with Our Holiday Themed Tickets!

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Christmas time is just around the corner and with it come tons of fun holiday events and activities—and of course goodies and gifts! Whether it’s the Nutcracker ballet, a holiday symphony, chorale concert, cookie party, parade of lights, tree lighting, or another festive winter event, most families and communities have created a tradition out of regularly attending a holiday event.

If you are hosting a new event this holiday season or continuing an old tradition, we have your ticketing needs covered! Our general admission, DIY Christmas-themed tickets come in five different color backgrounds with sequential numbering that can be personalized with the details of your event. These tickets are horizontal, sized at 1.625” x 5”. For larger events, or events requiring security, check out our Christmas-themed tickets with security features including two gold foil designs on the front and a clear varnish on the back. Security tickets are vertical and are 5.5” x 2” with a 1.25” stub that is numbered to track attendance. Stubs have four lines on the back so that the stub can also be used as a raffle ticket.

We also offer special holiday-themed wristbands to use for entry into concerts, parades, and other events where guest admission needs to be verified by a quick glance at the wrist. Each wristband is 10” long by .5” wide with a 1.5” white tamper proof tab printed on tear resistant material. These bands allow the purchaser to overlay custom text on the festive background, as well as the option to upload your own design.

Finally, our DIY 12” x 18” Christmas posters are perfect for advertising your holiday event. The brightly colored, joyful backgrounds draw the eye and our website offers an instant preview of each poster with your personalized event details. You may add 13 lines of custom text onto the poster and an option to upload additional text or images from Facebook and Instagram.

What are your plans this holiday season? Whatever event you’re hosting, we can meet your ticketing needs.

Take a look at the full range of our Christmas-themed products here.

Happy planning!

Football and Homecoming – America’s Favorite Fall Events!

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Fall is here — the leaves are turning, there’s a brisk chill in the air, and… forget all that, it’s FOOTBALL SEASON! It’s time for that annual tradition, heading out to your kid’s high school stadium to watch America’s true pastime under the Friday night lights. And one of the best parts of football season is the pageantry: the homemade signs, the marching band, the color guard and, of course, the homecoming game and dance.

There’s just nothing quite like homecoming. As alumni head back to their old stomping grounds to see how today’s kids are representing their alma mater, students are getting dressed up and exchanging bouquets and corsages. The football team has spent weeks preparing to show their mettle in front of the whole town. And of course, the parents (watching their son or daughter have a first real date or make the starting lineup) are just as excited and nervous as the kids themselves!

Of course, if you’re volunteering for the booster club, PTA, or working for school administration or alumni association, homecoming season requires a lot of thought and planning. You’ve got to make sure your game, dance or other event goes off without a hitch while still being memorable. We are here to help! We have not only tickets for individual games or events — all of which you can customize, uploading your own logos and photos — but also season ticket books that let you include the year’s game schedule, information about the team, and a picture of your stadium or star player! For alumni events, we offer a variety of quality, durable thermal or Tyvek wristbands.

Whether you’re on the field, in the stands, or behind the scenes, it’s important to get into the spirit of the season and make sure it’s a special one.

Students, Music is Good for Your Soul and Grades!

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Learning music facilitates learning other subjects and enhances skills that children inevitably use in other areas. It’s important for high school students to develop interest and involvement in the marching band, symphony, orchestra or other concerts because music learning supports all learning. Making music involves more than the voice or fingers playing an instrument – a child learning about music must tap into multiple skill sets simultaneously.

Teachers and educators can help prepare their students to be future artists, audiences and patrons of the arts by putting on their very own concert. We offer tickets you can design yourself, tickets for reserved seating, and even tickets with security foil. If you plan to incorporate your concert performance into a fun fall or holiday carnival, you can use our concert wristbands. You can announce your concert to the entire school and community by using our beautiful design it yourself posters too.

It’s been proven that children who study music tend to have larger vocabularies and more advanced reading skills than their peers who do not participate in some form of musical activity. Furthermore, research shows that music is to the brain as physical exercise is to the body. Music tones the brain for auditory fitness!

Participating in the high school symphony, band or orchestra could increase your child’s chance of graduating, as well as increase their scores in English and Math. Learning and mastering a musical instrument improves the way the brain breaks down and understands human language, making music students more apt to pick up a second language.

However, it’s important not to oversell how smart participating in music can make your child. The real goal should be to help your child become more musical, which will in turn make them more interesting, happy and the smarts will follow. By learning to appreciate all aspects of music, and to respect the process of learning new things such as how to sing or to play an instrument, your child will without a doubt become a better student.

Make a Slam Dunk with Our New Basketball Products!

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All across the country, high school gymnasiums are filling up with the sounds of squeaking sneakers, pounding dribbles, and nets swishing as student-athletes gear up for a new basketball season! With its free-flowing offenses, fluid ball movement, and improvisational highlights, the game is often compared to jazz music – and it’s usually just as exciting and unpredictable. There’s just nothing like watching a shooter come off a screen set by his teammate, catch a pass in stride, and lift up for a perfectly arcing jump shot that falls through the net just as time expires.

But even if you wouldn’t know where to begin to help your budding all-star with his cross-over dribble or post-up moves, there are still tons of ways you can get involved and show your support. Help make your kid’s next game, tournament, or skills clinic memorable with professional-grade products from our new basketball section. While there, you can create great looking, personalized ticketing products for the upcoming rivalry game.

Our high quality foil game tickets incorporate security features and are sequentially numbered to let you track attendance. Our foil tickets are even designed to let you use them as raffle tickets, so you could have a half-court shot contest at halftime. Choose from multiple designs of vividly-colored posters that will let you get the word out about the next game.

But don’t forget that selling game tickets isn’t the only way to raise money for your favorite basketball team. Set up a weekend clinic for younger children in the area, with your kid’s high school team teaching them the fundamentals and importance of teamwork. At our website, you can design badges and lanyards for the clinic (or tournament) that will make the event feel even more special for everyone involved — you can even upload your team’s logo onto the badges! Or if you want something a little more simply, especially for small children, opt for our fun, basketball themed wristbands!

Basketball season is right around the corner, and it’s the best time of year for hoops junkies all over the world. How can we help make this season more memorable for your team?

Raising Funds at Your Holiday Event with Custom Raffle Tickets

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If you’re looking for a great way to raise money at your upcoming holiday bonanza, but have the need to do it on a budget then fundraising with auctions is for you! There are several different types of auctions for your special event –  we are outlining two of our favorites, raffles that utilize Chinese raffle tickets and for those events that will have a entrance ticket component, our large custom raffle tickets. Both are sure to please and will take your fundraising event to the next level.

Up first, Chinese auctions which are very similar to silent auctions except they have a raffle component added to the mix. Instead of bidding on items by a written bid it is done by using Chinese Raffle tickets. Customers buy a number of tickets for a set price, then use the tickets to bid on the items that are on display by dropping them in a fishbowl next to the item. Each customer can put as many tickets as they want in the fishbowl. Once the auction has ended, the winning ticket for each auction item is drawn and the winner is announced!

If you are looking for raffle tickets that can double as an entrance ticket with a graphic and that can hold more information about your event – our Large Custom Raffle Tickets are perfect! You can upload your logo and text instantly online. There’s a variety of colors to choose from, you can choose an image from our design library or upload your own to complete your ticket. The overall process gives you the flexibility to make your tickets as unique as your event.

Both of these auctions are perfect to use for fundraisers around the holidays, think of the possibilities for raffle fundraisers at schools, galas, art shows, carnivals, and much more. Ticket costs are low compared to the actual value of the auction items so buyers and organizations win big! You can add to the fun by having a theme such as Christmas or New Year’s. And of course, you can create your fantasy theme any time of the year! The possibilities are endless!

YOUR TURN: How could you use these auction tickets to amp up your next fundraiser?

Will New Admissions Technology Make Paper Tickets a Thing of the Past?

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With all of the new technology available to event organizers and venues for ticketing and admissions—mobile check-in systems, QR code scanning on smart phones—will paper tickets become a thing of the past?

Companies like Peatix are developing technology that eliminates the need for both tearing paper tickets and QR code scanning. Their new platform, ColorSync, is a mobile check-in system for events that does not require manually scanning each individual ticket. The pros for venues and event organizers are that with group ticket scanning comes less liability and a smaller door staff roster. Fans may even benefit, too, from the effortless check-in system. The big downside of ColorSync is that its capabilities vary with light and different devices make operation difficult. Because using it is an “acquired skill” and more work needs to be done before ColorSync is a reliable platform, paper tickets aren’t out yet!

One of the main pros of using paper tickets is, of course, that it’s a tried-and-true system wherein a physical object, the ticket, is required for show admittance. There’s less room for sales and tracking errors because physical ticket stubs can serve as a safety net or backup if a computer system housing ticket numbers and attendee information that crashes. While systems like ColorSync have the potential to be utilized as a time saver, where fans check in by pulling up an app on their mobile devices to show doormen, human nature allows for delays when a guest comes unprepared: for example if someone forgets to load the app onto the device they’re carrying, isn’t ready with the open ticket when they arrive at the door, or any number of other delays or issues that already exist when fans check in with paper tickets. As with any technology, we can also assume that mobile check-in systems have the potential to be hacked, replicated, or otherwise compromised by those wishing to attend a show without paying or go backstage without permission. Concert tickets also serve a sentimental purpose, especially for fans who have made attending festivals and concerts into a lifestyle and take pride in the paper mementos they’ve amassed.

What do you think? Would the elimination of paper tickets make for a more enjoyable event experience or are you, similar to a true book-lover who forgoes e-readers, happy with the way things have been going all along with paper tickets?

 

 

3 Great Tips When Organizing Your Next Raffle

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Selling raffle tickets or giving away door prizes are great ways to draw guests to your event—whether it’s a fundraiser, auction, or social event. (Word to the wise: if you will be giving away prizes in exchange for raffle ticket purchases, make sure to check on your state’s legal guidelines regarding the matter!) Here are three tips to keep in mind when planning your next raffle.

#1 Decide on Prizes
After you’ve done the dirty work by checking on the laws surrounding raffles and auctions in your state, check a fun item off of your raffle to-do list by determining how many prizes to give away and what they’ll be. It’s typical to offer a great third prize like a restaurant gift card to several winners, a bigger prize like a weekend getaway for two to the second place winner, and a high-ticket item like a car for the grand prize. Whatever your budget, this model can be scaled up or down as needed. Consider your audience when choosing the prizes; if you’re running a primary school charity auction, some families with little ones and newborns may not be able to enjoy a weekend away for two because they can’t get away if they’re in charge of little ones, but might enjoy an afternoon at the spa instead.

#2 Keep the Odds in the Ticket-Holder’s Favor
This one is important if you really want to sell a lot of tickets! If you’re expecting a crowd of 1000 people, for example, you’ll want to make at least 15-20 prizes available to make sure the odds of winning aren’t so daunting that no one will play! Remember that not all prizes will equal the grand prize; ten $50 gift cards can make up part of that 15-20.

#3 Create a Pricing Model that Matches Your Audience
Just as you’ll consider your audience when choosing prizes, your raffle ticket pricing should also reflect where your audience is coming from. If the event is higher-end—something like a philharmonic fundraiser—you can safely assume that guests will plan on spending a little cash and can price tickets accordingly. Your raffle prices should also, of course, cover the expense far above and beyond the prizes you have to purchase (tip: try to get prizes donated!). If you’ll be selling raffle tickets at the door at a carnival or outdoor festival, keep the pricing scale lower- to mid-range to cater to a mixed audience.

We offer admission tickets with detachable stubs made especially for raffles as well as Chinese raffle tickets. Our eight themed, customizable raffle tickets give customers the option to customize up to ten lines of text on the main ticket to provide guests with all the information they need about the event including an announcement that there’s a chance for them to win a door prize. The 1.5” raffle stub—the portion attendees will hand in for the raffle—is pre-printed with three lines instructing guests to fill out their name, phone number, and email address. These designs are perfect for events that centered around an auction or prizes, though with customizable themes they are a great choice for auctions and fundraisers, as well!

Chinese raffle tickets, also known as Penny Social tickets, come in solid colors and are sold in packs of 500 sheets with 20 tickets per sheet. Event hosts can choose from eight solid colors and tickets are sequentially numbered. Prices for Chinese raffle tickets are as low as $28 for 500 tickets and ship within one to two business days, or same day if tickets are ordered by noon EST.

Check out the dynamic products at Worldwide Ticketcraft before planning your next raffle!